Cypress Semiconductor, Fujitsu Electronics extend distribution partnership

Cypress Semiconductor and Fujitsu Electronics Incorporated (FEI) have agreed to significantly expand FEI's role as a distribution partner for Cypress. In the wake of Cypress's merger with Spansion in March 2015, the agreement replaces the two prior agreements between Spansion and FEI, providing FEI with access to the products covered by the prior agreements and adding Cypress' entire product line, including PSoC Programmable System-on-Chip devices, automotive touch-sensing solutions, SRAM and nonvolatile memories, Bluetooth low energy solutions and USB controllers.

The agreement took effect on September 10, 2015 and is expected to generate US$500 million in sales the first year. Said Mike Balow, Executive Vice President of Sales and Applications at Cypress: "One-third of Cypress's current revenue is generated in Japan, and FEI will help us to further grow our business in this key market. The agreement will expand our ability to sell the combined Cypress product portfolio into the large Japanese automotive market and to new customers in the industrial and consumer markets."

Added Shigeo Kashiwagi, President of Fujitsu Electronics: "Cypress's focus on high-quality, high-performance products is a natural fit for the Japanese market, and FEI has the design experience and strong customer relationships to help expand their presence with a broad range of key OEMs."