Epson Singapore showcases F1 technology initiatives

Source: Epson. Using seven Epson projectors (EB-Z Series) together, Epson demonstrated the vibrant colours and clarity of its high-brightness 3LCD projectors with a projection mapping display on a Formula One race car. 

Epson, a global printing, visual communications, manufacturing and quality of life solutions provider for the office, home, commerce and industry, presented a technology showcase with MERCEDES AMG PETRONAS Formula One Team ahead of the Formula One race in Singapore.

Epson, an Official Team Partner of MERCEDES AMG PETRONAS, is providing its expertise in the areas of inkjet printers, scanners, 3LCD projectors and wearables such as health and lifestyle sensing products. Epson is working with the team on a number of product integration initiatives. For instance, portable printers and scanners have been introduced trackside to assist team operations, and there are projects underway involving the Moverio smartglasses the Runsense and the Pulsense health sensing products. Runsense GPS sports watches and Pulsense heart rate monitors/activity trackers are available in several markets globally and Epson is currently exploring launching the products in Singapore. 

“Epson’s use of innovative technology to deliver performance is perfectly aligned to what we strive to achieve in Formula One. Over the past 8 months, we have started to move beyond this shared philosophy into the practicalities of the team integrating Epson technology into many areas of our operation. This process has delivered some great benefits and will be continued into an exciting and deeper level of technical integration as our partnership matures,” said Toto Wolff, Head of Mercedes-Benz Motorsport.

“The two brands have much in common, from the relentless pursuit of innovation and global leadership, to the creation of high-quality products. Epson is committed to deliver innovative high performance solutions. Through exciting collaborations and experiences, we aim to race ahead of the competition and remain the technology brand of choice for our corporate and retail customers,” said Toshimitsu Tanaka, Managing Director of Epson’s Regional Office and Epson Singapore.

Epson Singapore also announced that it is supporting aspiring motorsports racers, in line with the company’s corporate social responsibility (CSR) efforts for youth development. To this end, 17-year old Amin Noorzilan, an aspiring kart racer, had the opportunity to meet and speak with double-world Champion Lewis Hamilton in person at the showcase. Amin, the first racer in Singapore to win three back-to-back national karting championships in the Junior Class from 2010 to 2012, will also attend an exclusive 'meet and greet' session with one of the MERCEDES AMG PETRONAS Formula One Team’s drivers on 20 September 2015, before the race. 

Source: Epson. From third from left: Tan May Lin, General Manager, Epson Singapore, Kenichi Yamamoto, General Manager, Projector Sales & Marketing Department, SEIKO Epson Corporation, Toshimitsu Tanaka, Managing Director, Epson Singapore; third from right: Nathan Fulcher, Global Sponsorship Manager, SEIKO Epson Corporation; extreme right: Bradley Lord, Head of Communications, Mercedes AMG Petronas Formula One Team.

“The commitment and dedication displayed by passionate racers in a physically grueling sport, from karters to international racing champions, is evident. These are values that we hope youths in Singapore can bring along with them in life. Moving ahead, we are keen to explore more collaborations that leverage on our technology to benefit the local motor sports youth community,” said Tan May Lin, General Manager, Epson Singapore (Sales Division).

The 2015 Formula 1 Singapore Airlines Singapore Grand Prix runs from 18 to 20 September 2015. The only other Asian host for this season is Japan, from 25 to 27 September, while in the Middle East the Formula 1 Etihad Airways Abu Dhabi Grand Prix is set for November.

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