Of the top 10 most influential global brands on LinkedIn using the platform to lead their content marketing strategies, six are tech brands: Microsoft, Domo - a business intelligence firm, IBM, Hewlett-Packard, Google, and Salesforce making the list.
In The Content Marketing 50: High Tech Edition Linkedin identified the 50 most effective technology brands when it comes to using the LinkedIn platform to engage, educate, and inspire their target audience.
"Not only do these marquee names know how to position their brand and products with engaging and comment-worthy content on LinkedIn, they also know their audience – and where to find them," said in a blog post.
The top 50 most influential tech brands on LinkedIn were determined using the LinkedIn Content Marketing Score.
A brand’s Content Marketing Score is calculated by measuring the ratio between the total target audience and the unique users that engaged with the content so far in 2015. The Content Marketing Score evaluates all content-based activities on the LinkedIn platform, such as Company Page updates, employee shares, Sponsored Updates, activities in Groups and Influencer and employee posts through self Publishing on LinkedIn.
The 50 most influential tech brands on LinkedIn shared some common best practices:
100% of the 50 top tech brands have employees sharing and posting content on their networks.
100% regularly share updates on their LinkedIn Company Page with the top brands averaging between 14 and 46 posts were week.
100% invest in LinkedIn Sponsored Updates to give their brands a consistent presence in the LinkedIn feeds of their target audiences.
"These brands are encouraging their employees to share and post content on LinkedIn, thus allowing them to act like influencers and boost their reach and engagement. Additionally, they are posting frequently, consistently and in a timely manner in a way that is relevant to their audiences. In fact, the most effective LinkedIn marketers take an always-on approach to content. This approach helps to keep them front-of-mind among high-value consumers – but it also ensures that those consumers feel uniquely informed about the brands they identify with. When LinkedIn members follow the company pages of our top brands, it ensures that they are among the first to know about new announcements and new products and new designs," stated the blog post.
Based on their content marketing scores in 2015, the top 10 most influential tech brands on LinkedIn are:
Microsoft
IBM
Google
HP
Oracle
Salesforce
Cisco
Capgemini
Domo
Dell
Interested?
View the entire top 50 in The Content Marketing 50: High Tech Edition infographic
In The Content Marketing 50: High Tech Edition Linkedin identified the 50 most effective technology brands when it comes to using the LinkedIn platform to engage, educate, and inspire their target audience.
"Not only do these marquee names know how to position their brand and products with engaging and comment-worthy content on LinkedIn, they also know their audience – and where to find them," said in a blog post.
The top 50 most influential tech brands on LinkedIn were determined using the LinkedIn Content Marketing Score.
A brand’s Content Marketing Score is calculated by measuring the ratio between the total target audience and the unique users that engaged with the content so far in 2015. The Content Marketing Score evaluates all content-based activities on the LinkedIn platform, such as Company Page updates, employee shares, Sponsored Updates, activities in Groups and Influencer and employee posts through self Publishing on LinkedIn.
The 50 most influential tech brands on LinkedIn shared some common best practices:
100% of the 50 top tech brands have employees sharing and posting content on their networks.
100% regularly share updates on their LinkedIn Company Page with the top brands averaging between 14 and 46 posts were week.
100% invest in LinkedIn Sponsored Updates to give their brands a consistent presence in the LinkedIn feeds of their target audiences.
"These brands are encouraging their employees to share and post content on LinkedIn, thus allowing them to act like influencers and boost their reach and engagement. Additionally, they are posting frequently, consistently and in a timely manner in a way that is relevant to their audiences. In fact, the most effective LinkedIn marketers take an always-on approach to content. This approach helps to keep them front-of-mind among high-value consumers – but it also ensures that those consumers feel uniquely informed about the brands they identify with. When LinkedIn members follow the company pages of our top brands, it ensures that they are among the first to know about new announcements and new products and new designs," stated the blog post.
Based on their content marketing scores in 2015, the top 10 most influential tech brands on LinkedIn are:
Microsoft
IBM
HP
Oracle
Salesforce
Cisco
Capgemini
Domo
Dell
Interested?
View the entire top 50 in The Content Marketing 50: High Tech Edition infographic
posted from Bloggeroid
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