Through the sponsorship, ADIB will be the exclusive banking partner for key festivals and events throughout the year 2016, starting with the world's longest running festival of its kind, the Dubai Shopping Festival (DSF) in January through Dubai Food Festival, Dubai Summer Surprises, Ramadan in Dubai, Eid in Dubai and Dubai Motor Festival.
During the 32-day DSF, which commences on 1st January, 2016, ADIB will, for the first time ever build and power the Dubai Festivals mobile app which will allow visitors to find the best DSF offers on the go. Visitors can view the latest DSF offers by stores, brands and mall location and can personalise the app by adding their preferences. App users can also win prizes such as iPhones, PlayStations and shopping vouchers worth thousands.
Sarvesh Sarup, Global Head of Retail Banking, ADIB, said: "This is our flagship sponsorship for the year 2016 across the UAE and we are honoured to partner with and support Dubai Festivals and Retail Establishment. Dubai's events have become an integral part of the international events calendar thanks to the global standards adopted by the organisers. We plan to bring new and innovative products and services to visitors and our customers attending the festivals.
"And as part of our partnership with Dubai Festivals, and in line with our efforts to align to the smart initiatives of the UAE government, we are proud to introduce the Dubai Festivals' first ever mobile application which offers customers and visitors a one stop source of information for all promotions during the festivals. This partnership is part of our commitment to further develop our presence in Dubai while leveraging our positioning as a banking partner of choice for all customer segments across the UAE.''
Saeed Mohammed Mesam Al Falasi, Executive Director - Retail and Strategic Alliances, DFRE, said: "We are pleased to welcome ADIB as our new Strategic Partner, a development that would not only add value to the DSF offerings in 2016 but also further enhance the wider collaborative relationship that DFRE has with the private sector. Over the past two decades DSF has evolved into a family-friendly destination offering memorable and rewarding moments, and as a renowned bank, ADIB's participation in DSF will play an important part in making the festival the world's best shopping experience."
ADIB has the third largest distribution network among UAE banks, with 88 branches and more than 750 ATMs and cash deposit machines.
Saeed Mohammed Mesam Al Falasi, Executive Director - Retail and Strategic Alliances, DFRE, said: "We are pleased to welcome ADIB as our new Strategic Partner, a development that would not only add value to the DSF offerings in 2016 but also further enhance the wider collaborative relationship that DFRE has with the private sector. Over the past two decades DSF has evolved into a family-friendly destination offering memorable and rewarding moments, and as a renowned bank, ADIB's participation in DSF will play an important part in making the festival the world's best shopping experience."
ADIB has the third largest distribution network among UAE banks, with 88 branches and more than 750 ATMs and cash deposit machines.
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