Perx successfully closes Series A funding, announces refreshed vision

Source: Perx. Gong.

Perx, the customer engagement and loyalty platform provider, has announced a Series A funding round led by Golden Gate Ventures, which will drive a new vision for the company. The single-digit million dollar investment is backed by co-investors like Eduardo Saverin, , Facebook Co-Founder, Perx CEO Anna Gong, CTO Rob Roach, as well as contributions from other existing shareholders.

Having had four years of experience in innovating, developing and managing its mobile loyalty and rewards app, Perx understands that businesses today need to make informed and impactful decisions, accelerate time to market, reduce risk and remove hassles in creating or managing acquisition and engagement priorities. With the Perx loyalty app already boasting over 400,000 registered users, 5 million monthly app impressions and partnerships with more than 200 merchants in Singapore alone, Perx says it can do more to help companies generate unrealised revenue streams.

Perx is now working towards becoming the lead solution architect to enable enterprises, developers and other solutions providers to seamlessly manage all of their end-to-end customer engagement processes—from marketing analytics and user experience to customer data analytics.

“Perx has grown remarkably in the last years and we have learnt so much in the process. We are one of the fastest growing companies in our category and we realised we were sitting on great technology that will benefit an even wider market,” shared Gong. "Recognising the value and importance of intelligent customer engagement and data analytics in today’s market, we are committed to shaping Perx as the hub connecting consumers and businesses.”

Added Roach: “The existing Perx app in Singapore is a proof case of our abilities. We are now making the platform behind it scalable and available to app developers and enterprises as a plug-in solution to integrate customer engagement and rewards management as-a-service.”

“Perx is redefining the way mobile marketing and loyalty platforms work and leading the future of customer engagement analytics. We are confident the team will satisfy the CRM needs of other businesses with their proven track record and passion in this new strategic direction,” said Jeffrey Paine, Founding Partner of Golden Gate Ventures.

“I have always advocated the relevance of customer engagement and significance of big data in today’s business discussions. Perx has demonstrated remarkable growth and widespread adoption in the last years, and more importantly, served as the technological bridge between businesses and consumers, clearly leading the market in CRM,” said Saverin. "They are moving in the right direction with this new vision, and I believe Perx will be the game changer in the customer engagement arena.”