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| Source: Vodafone. Nelson. |
"M2M is finding its identity as a vital business solution that touches everything from backend operations to customer experience. In countries across APAC such as Singapore, China and South Korea, governments are already pushing for IoT as a matter of national policy. Across developing markets in AMEAP, the rollout of foundational IT and communications infrastructure for IoT is already progressing," said Justin Nelson, M2M Head of Asia Pacific (APAC), Vodafone Global Enterprise.
M2M will be in the innovation spotlight
"M2M has traditionally been used to automate internal business processes. Today, companies are evolving their M2M strategies to innovate, drive new customer experiences and increase revenue through more sophisticated, customer-facing connected products and services. In fact, 66% of those already using M2M say that their strategy today focuses on external stakeholders, according to the Vodafone M2M Barometer 2015," said Nelson.
Nelson observed that businesses that are more sophisticated in their deployment of the technology, for instance linking M2M with cloud platforms and big data analytics, will see the greatest positive impact in 2016. "While analytics has often been integrated in M2M solutions, it has now gone from a 'nice to have' to an essential part of a holistic M2M solution. Forty-nine percent of businesses in AMEAP, for example, are implementing M2M alongside a big data strategy, compared to 35% in Europe and 29% in the Americas." said Nelson.
"These types of solutions are leading to significantly greater returns, with 83% of the most sophisticated organisations seeing significant return, compared to 43% of the least sophisticated businesses. And, 69% of those most sophisticated organisations say that M2M has 'fundamentally transformed' their businesses. Going into 2016, organisations considering M2M will need to take a sophisticated approach - and vendors will be expected to deliver."
Retail, in particular, is benefiting from the IoT. "This year (2015), M2M adoption in the retail sector grew an astounding 88%, as retailers and marketers began to realise the value of IoT for customer experience. Previously only used for solutions like smart vending machines, retailers now understand that M2M can strengthen the shopping experience through personalisation, smarter payment methods and digital signage - all while streamlining internal operations.
"Many businesses in AMEAP have expressed interest for M2M to enable real-time data exchange in order to monitor and better understand their customer experience processes. In 2016, we expect that the use of M2M and Internet of Things (IoT) applications for customer experience will go mainstream across industries," Nelson said.
Interested?
Read the TechTrade Asia blog posts about 2016 trends:
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