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14 January, 2016

Philips announces Mobile Obstetrics Monitoring service in Indonesia, investment tieup with EDB Singapore

Health worker sending mobile data on a woman in a bed, at home.
Source: Royal Philips.

Royal Philips has announced an agreement with the Sijunjung Regency in West Sumatra, Indonesia, for the full-scale commercial implementation - Philips’ first globally - of its Mobile Obstetrics Monitoring (MOM) service in the region.

This scalable smartphone-based digital health service is designed to identify mothers-to-be who are at high risk of pregnancy-related complications and help reduce maternal mortality rates. Expanding mobile monitoring coverage, it addresses both rural and urban needs. Philips works with PT Telkom, the largest telecommunication provider in Indonesia with a nationwide connectivity infrastructure, to ensure a robust and effective digital solution. The MOM telehealth service is planned to be introduced in other regions in Indonesia, India and Africa later this year.

The obstetrics monitoring solution enables midwives in remote locations to share vital measurements, observational data and mobile ultrasound images with obstetricians and gynecologists in the country’s larger hospitals and collaborate with them for improved decision making during pregnancy. The service features two mobile phone apps. The first allows midwives to collect vital measurement data - e.g. weight, blood pressure, temperature - and sync it to the MOM web portal. The second lets doctors track this data and review a woman’s progress. Specialists at regional primary care centres can also access the data via a MOM web portal to monitor women’s conditions and identify high-risk pregnancies via a dashboard interface. Training and education are also provided as part of the service.

“Indonesia, with 255 million people living on more than 900 islands, still struggles with one of the highest rates*  of maternal death in the world partly due to the lack of access to healthcare services,” said Jeroen Tas, CEO Healthcare Informatics, Solutions and Services at Philips. “With the roll-out of our mobile obstetrics monitoring solution in West Sumatra we are helping to give people access to skilled healthcare personnel and the right technology at the right time. It’s a clear example of how digital technologies can facilitate preventative care and have a tremendous impact on the quality of care.”

In a one-year pilot project in collaboration with the Bunda Medical Center in Padang, Indonesia that was announced earlier, Philips' Mobile Obstetrics Monitoring solution increased the early detection of high-risk pregnancies threefold and helped expectant mothers to receive the medical monitoring and treatment they needed for a safe delivery. The pilot had over 650 pregnancies within the programme. Not a single woman died from preventable causes related to pregnancy and childbirth through early monitoring and risk stratification.

“We are excited that West Sumatra is the first district in Indonesia to implement Mobile Obstetrics Monitoring,” said Health District Head Dr Edwin Suprayogi. “It is a challenge for many mothers in this district to travel from their home to the closest clinic, which means that high risk pregnancies are often not detected at an early stage. With the MOM programme, we aim to identify these women much faster so that they get access to the care they need. At the same time, the programme will also help us to track the effectiveness of individual healthcare workers so that we can improve their skills and further improve the quality of healthcare.”

The Mobile Obstetrics Monitoring solution is part of Philips’ strategy of providing connected care solutions that span locations and enable more people-focused integrated care, customised to address the local needs. 

The news follows a separate announcement by Royal Philips and EDBI, the corporate investment arm of the Singapore Economic Development Board (EDB), on a memorandum of understanding (MoU) to jointly invest in select, high-potential digital health companies, especially in the area of population health management (PHM)** from around the world seeking to break into the Asian market through Singapore.

Under the MoU, EDBI and Philips will focus on mid-to-late stage digital health companies, allowing them to set up base in Singapore with the goal to serve the Asian market for PHM. The agreement will also create business opportunities, advance the local healthcare ecosystem and strengthen Singapore’s position as one of the leading digital health hubs in Asia.

Having been involved in supporting the biomedical sciences sector over the last 25 years, EDBI will leverage its extensive investment network globally and in the region to accelerate the awarded companies’ growth plans. Companies will also benefit from EDBI’s connections to key local and regional stakeholders to aid their business development efforts and seize new market opportunities in Asia.

Philips will provide mentorship to awarded companies, helping them develop the necessary skillsets required to run a scalable and sustainable business. The companies will benefit from the Philips HealthSuite Digital Platform – a secure, cloud-based solution that collects and analyses health data from multiple devices – and in turn, be able to develop applications that will enhance and contribute to the platform. These companies will also gain access to Philips’ global network of business partners, customers and channels, creating tremendous business opportunities for digital health companies in this growing market.

“As the first of many alliances to support open innovation by large corporations in Singapore, we are pleased to partner Philips for joint investments in PHM companies. This partnership seeks effective uses of IT, like telehealth, which empower patients with greater responsibility over their health, in line with Singapore’s vision of creating citizen-centric healthcare services where healthcare is moved from hospitals to community and homes,” said Chu Swee Yeok, CEO and President, EDBI. “Within Singapore’s pro-business environment, large corporations and fast growing companies can co-create novel high value solutions for the Asian market. We look forward to working closely with Philips on exciting investment opportunities.”

“Through this partnership with EDBI, we hope to fuel the growth of innovative digital health companies by enabling access to Philips experts, our ecosystem of healthcare solutions and our extensive global network,” said Fabian Wong, Chief Executive Officer of Philips ASEAN Pacific. “This will bring us closer to achieving our vision to improving the lives of three billion people a year by 2025, while developing Singapore’s workforce to further strengthen the country’s position as the leading medical hub in Asia. Ultimately, both EDBI and Philips are looking to build a robust digital health ecosystem to serve the needs of a growing and aging population in Asia.”

The companies will be jointly evaluated and selected by EDBI and Philips based on their ability to drive disruptive innovations in telehealth, healthcare informatics, technologies and services that will improve healthcare access, outcomes and productivity challenges in Asia.

Interested?
*World Health Organization (WHO) data on maternal death shows Indonesia recording 190 maternal deaths per 100,000 live births in 2013, the third lowest results among ASEAN member states, despite Indonesia being the largest ASEAN economy. Specifically in West Sumatra, the maternal mortality rate is as high as 212 deaths per 100,000 live births, based on a survey by Andalas University in 2008 and published in the Health Ministry’s 2012 West Sumatra Health Profile. 

**Population Health Management (PHM) includes telehealth, telemonitoring and other healthcare informatics solutions that apply differential care strategies to meet the unique needs of targeted patient groups. 

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