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Source: SAS. SAS-SMU Analytics Competition teams and organisers. |
Open to students across the six schools at SMU: Accountancy, Business, Information Systems, Economics, Law and Social Sciences, the competition tasked participating teams to identify opportunities in the mobile technology industry, using a dataset that comprised more than 900,000 comments related to mobile phones for the past 15 years. The students were given two weeks to analyse the data using a suite of SAS analytics tools, including visual analytics and text analytics, to come up with actionable insights.
Team TriSAS comprised of third-year students from SMU’s School of Information Systems Ranon Sim and Vincent Tatan, as well as final-year School of Business student Smeet Malvania. The judges were impressed by their clarity in conveying the essentials of the “who, what, where, why and how” of the case challenge in both their analytics investigation and their presentation. According to the judges, they did the best job of all the teams uncovering rich, actionable insights from the large data set provided by SAS.
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