Centara Hotels and Resorts has signed a multi-year renewal with FASTBOOKING as its partner for worldwide reservation, distribution and digital marketing services.
These services include its Internet Booking Engine Attraction, global distribution system (GDS) connectivity, Search Engine Marketing, Payment Gateway connectivity and the new generation channel management tool, FASTBOOKING Distribution Manager.
The hotel group, with 42 operated hotels spread over Thailand, Southeast Asia, the Maldives and soon Middle East and the Caribbean, has been using FASTBOOKING solutions since 2004.
“We have been working many years with FASTBOOKING as our technology partner, and we are confident its solutions will continue to take us through our next phase of growth. As an independent hotel chain, we need a partner who can help us navigate the online market and at the same time develop our direct reservations business. FASTBOOKING has been able to do that for us effectively, which is why we are continuing our partnership,” said Chris Bailey, Chief Operating Officer of Centara Hotels and Resorts.
Thailand is a key market for FASTBOOKING. Along with Indonesia, Hong Kong and Japan, it is one of the markets on which FASTBOOKING is focusing its expansion plans in Asia Pacific.
“Many hotels in Thailand have come to depend heavily on online travel agents that charge them hefty commission fees. We are here in the market to help them develop more direct business, reduce their dependence on third party distributors, and find a healthy balance in their distribution mix. That is ultimately what will help them drive up their profits,” said Pierre-Charles Grob, Managing Director of FASTBOOKING in Asia.
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