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| Source: Tripleplay. Melbourne City Football Club adopts Tripleplay digital signage and IPTV solution. |
Melbourne City Football Club (FC), a professional football club in Australia, (formerly Melbourne Heart FC), was acquired in 2014 by City Football Group, which also owns English Premier League club Manchester City FC and Major League Soccer club New York City FC (NYCFC).
After the acquisition reliable local and global communication became a key focus for the club. The Melbourne office required regular dialogue with City Football Group’s offices in London and Manchester in the UK and NYCFC in the US. Assessing their options, Melbourne City FC took a lead from the work done by their sister club, Manchester City, and investigated the use of digital signage as a way of interacting in a dynamic, effective and modern way.
Ian Wilson, Head of Infrastructure at City Football Group Australia, was key in choosing the right platform for Melbourne City. “Our colleagues in the UK had done a lot of work in finding a technology partner for its digital signage deployment at the Etihad Stadium and the head office in London and so, acting on their recommendation, we engaged with Tripleplay’s Australian team to find out exactly how their solutions could be of benefit to us," he said.
“We needed a technology that would replace or complement our existing communications method of email, SMS and word of mouth, would be easy to operate, enable both local and global communications and could be used for both players and staff.”
Global communications
Aside from the planned benefits of the Tripleplay digital signage and IPTV solution, there has been the unexpected capability of motivating and inspiring players before games. In the runup to games, the club plays loops of great moments from the previous season and highlights of games against he upcoming opposition. The initiative has helped to create a buzz around the club and inspires the team to success.
“It has been an added benefit and really popular around the club and within the City Football Group. We are really pleased with our decision to work with Tripleplay, their solutions are constantly evolving and they view their work with City Football Group and its teams as a partnership and relationship,” said Wilson.
Tripleplay solutions are also in use at City Football Group headquarters in London, New York and Manchester, with its connected stadium technology in use at Manchester City’s Etihad Stadium and training ground.
Interested?
Read the TechTrade Asia blog post about Tripleplay's installation at the Ramada Airport Asia hotel in Turkey
After the acquisition reliable local and global communication became a key focus for the club. The Melbourne office required regular dialogue with City Football Group’s offices in London and Manchester in the UK and NYCFC in the US. Assessing their options, Melbourne City FC took a lead from the work done by their sister club, Manchester City, and investigated the use of digital signage as a way of interacting in a dynamic, effective and modern way.
Ian Wilson, Head of Infrastructure at City Football Group Australia, was key in choosing the right platform for Melbourne City. “Our colleagues in the UK had done a lot of work in finding a technology partner for its digital signage deployment at the Etihad Stadium and the head office in London and so, acting on their recommendation, we engaged with Tripleplay’s Australian team to find out exactly how their solutions could be of benefit to us," he said.
“We needed a technology that would replace or complement our existing communications method of email, SMS and word of mouth, would be easy to operate, enable both local and global communications and could be used for both players and staff.”
Global communications
Following a period of internal discussion and analysis, the Tripleplay platform was selected and deployed at City Football Group’s Melbourne headquarters, linking to the Tripleplay solutions implemented in both Manchester and New York. A Tripleplay solution was implemented at City Football Group’s regional headquarters in Melbourne, delivering digital signage and IPTV across their local area network (LAN), controlled centrally but with the ability to update via the organisation’s wide area network (WAN) from the UK.
With integrated IPTV also available onscreen, there has been more impact for messaging at the venue, with eye catching designs and content that entertains and informs simultaneously.
With integrated IPTV also available onscreen, there has been more impact for messaging at the venue, with eye catching designs and content that entertains and informs simultaneously.
Wilson commented, “Digital signage is a very visual medium for communication, so helps to ensure players and staff are aware of what is going on within the group. Using Tripleplay’s technology has saved us a lot of time in getting our messages out and heard, along with time saving there is always a monetary value; time is money as the saying goes, so the investment has been really worthwhile for us. The ability to control both locally and from afar has given us a very agile and versatile communications platform.”
Motivational advantage
Motivational advantage
Aside from the planned benefits of the Tripleplay digital signage and IPTV solution, there has been the unexpected capability of motivating and inspiring players before games. In the runup to games, the club plays loops of great moments from the previous season and highlights of games against he upcoming opposition. The initiative has helped to create a buzz around the club and inspires the team to success.
“It has been an added benefit and really popular around the club and within the City Football Group. We are really pleased with our decision to work with Tripleplay, their solutions are constantly evolving and they view their work with City Football Group and its teams as a partnership and relationship,” said Wilson.
Tripleplay solutions are also in use at City Football Group headquarters in London, New York and Manchester, with its connected stadium technology in use at Manchester City’s Etihad Stadium and training ground.
Interested?
Read the TechTrade Asia blog post about Tripleplay's installation at the Ramada Airport Asia hotel in Turkey
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