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Tuesday, 31 May 2016

Dell enters embedded PC Market

· Dell Embedded Box PC 3000 and 5000 Series combine Dell’s quality, reliability and global reach with maximised supply chain support

· Rugged, fanless design for extended operation in harsh environments

· Long-term Dell Support and Deployment Services ensure support evolves with industrial PC product lifecycle and changing market dynamics

Dell today announced the launch of its first purpose-built industrial PC (IPC) products. The Embedded Box PC 3000 Series and 5000 Series are designed to take the embedded PC market mainstream. Available this summer (roughly Q2 to Q3), the products are fanless, ruggedised and built to provide customers fast time to market. With a history of rugged engineering innovation and extensive experience in OEM solutions, the products expand Dell’s Internet of Things (IoT) portfolio. Dell will bring the benefits of short lead times, an enterprise-class lifecycle, stability, service and support to customers who may be underserved by current embedded solutions.

Embedded computing is now everywhere. According to a Technavio study*, the embedded systems market was valued at more than US$11 billion in 2014 and is expected to reach US$23.1 billion in 2019, growing at a CAGR of almost 15%. Organic growth is being fuelled by falling component costs, improved power efficiencies, increasing business ROI needs and demand from the IoT.

However, the reality of long lead times, low device reliability, limited scalability, lack of security and manageability options and limited support hinder the development of the market. “Customers have consistently told us that current embedded solutions do not meet the level of cost-effective sophistication, scale and support they need for these to be a critical, reliable component of their operations,” said Ricky Chan, Sales Engineering Director, Dell OEM, Asia-Pacific and Japan. “Along with our new embedded products that can be ordered in quantities from one to thousands, Dell will bring our established business heritage to this new market: global scale, end-to-end IT and OT security portfolio, strong customisation and award-winning service and support.”

Dell’s Embedded Box PCs are fanless, important as the fan is the often most common component failure in embedded use cases, and also ideal for environments that require little noise. They can be used “headless” or with keyboard, mouse and monitor. The 3000 Series is powered by Intel Atom processors and designed for space-constrained applications, such as retail kiosks, automated vending devices and vehicles. The 5000 Series is optimised for performance and I/O scalability. Powered by Intel Core processors, it includes two PCI/PCIe card slots for adaptability. It provides high-bandwidth ideal for industrial PC and IoT use cases (multi-HD video streaming apps and high frequency sensor data sources) as well as manufacturing and automation control.

Other features:

· Operating temperature range from 0°C to 50°C

· Designed to MIL-STD 810G specifications

· DIN-rail, VESA, or wall mount options

· five-year lifecycle and OEM-ready options

· Global availability with Dell Support and Deployment services

· Microsoft Windows 7 Pro, Windows 7 Embedded, Windows 10 Pro and Windows 10 IoT Enterprise LTSB** and Ubuntu Desktop operating systems

Customers can take advantage of Dell’s global availability, trusted security and manageability options, and Dell Support and Deployment services including ProSupport which provides up to five years of end-to-end hardware support for the entire IoT product lifecycle.

Mark Taylor, President, OEM Computing Solutions, Arrow Electronics, said, “Dell’s technology strength and commitment to excellence matches our vision for the OEM and independent software vendor (ISV) marketplaces incredibly well. We are delighted to work with Dell and look forward to continued growth together.”

"Security and reliability are of the utmost importance to embedded PC customers," said Jon Melamut, VP of Commercial Devices Operations at Canonical. "We are very excited to partner with Dell as they launch the Dell Embedded Box PC 3000 Series and 5000 Series with Ubuntu Desktop, which provides software security and reliability to match that of Dell's hardware.”

Chet Hullum, GM of Industrial Solutions at Intel, said, “The Dell Embedded Box 3000 and 5000 Series Embedded Box PCs based on the 6th gen Intel Core Processor family and Intel Atom processor E3800 product family are designed to bridge the data needs of traditional operational technology with the manageability demands of information technology. The result is a solution that meets the needs of industrial and IoT customers.”

Hashtag: #CommunicAsia2016

*Technavio Global Embedded Systems Computer Market Report
**Available in late Summer 2016.

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