EMC announces all-flash market share milestones

EMC has announced more market share in all-flash arrays according to a IDC's Quarterly Enterprise Storage System Tracker. In the all-flash array market, EMC's leading 40.3% market share in vendor revenue for Q415 climbed 4.1 percentage points from the previous year. For the entire calendar year 2015, EMC's 37.7% market share for all flash array vendor revenue is more than two-and-a-half times the next competitor's market share*.

Jeremy Burton, President of Products and Marketing, EMC said, "EMC has declared 2016 as the year of all-flash for primary storage. Built on the amazing success of XtremIO our comprehensive portfolio now includes VMAX All Flash, DSSD D5 and the brand new EMC Unity designed to enable the modern data centre for today's global enterprises. As performance-hungry workloads continue growing in diversity, enterprises can turn to EMC for the industry's broadest portfolio of innovative all-flash storage solutions at price-performance points to match almost any data center use case."

EMC's fastest-growing product of all time, the XtremIO all-flash storage array, already boasts a customer base of several thousand. Between 2014 and 2015, EMC increased its base of flash customers globally by 78%, with revenue for flash offerings increasing by 104% in H215 over H115. EMC's XtremIO business also achieved a US$2 billion run rate for bookings in Q415, capping full-year 2015 XtremIO revenues of more than US$1 billion.

Notable customers that have recently embraced EMC’s all-flash-based storage systems include SiS Distribution, one of Thailand’s largest distributors of IT products. SiS deployed EMC XtremIO to provide 5 terabytes of capacity to dramatically increase the performance of its ERP solution and reduce turnaround time to meet customer demands. The deployment delivered maximum efficiencies across its supply chain, with consistent, predictable performance that allows SiS to improve service levels and user experience. Response time from its ERP reduced from 20 milliseconds to less than 3 milliseconds. The implementation also allowed for more consistent, stable and reliable system performance, combined with high availability that enables increased productivity throughout the organisation.

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