KKBOX launches Chinese music campaign on Twitter

Source: Twitter. Screenshot of Tia Ray's tweet.

Twitter and KKBOX, the Asian music streaming brand, are working to expand the appreciation of Chinese pop music, or Cpop (#Cpop), to a global audience.

KKBOX is creating #OnlyOnTwitter Cpop content on their official Twitter account (@KKBOX), including weekly live Twitter Q&A interviews with Cpop artists, autographed video clips from Cpop musicians and producers using Twitter's Challenger app, regular #KKvote contests to engage overseas Cpop fans, and live broadcasting of Cpop concerts and the annual KKBOX music awards via Periscope (@KKBOXTW) to the world.

With the #LoveCpop campaign from now, Cpop artists are showing support to KKBOX to bring Chinese-language music to the world. An increasing number of Cpop artists such as Jam Hsiao (@JamHsiao0330), Z-Chen (@zchen0508), May Day (@Mayday_EN), IO Band (@ioband), Tia Ray (@tiaraymusic), Vanness Wu (@VanNessVanWu), Stefanie Sun (@Stefsunyanzi), Kelly Lin (@kellyhlin), JJ Lin (@JJ_Lin), GEM (@GEMoving), Shung Xiao Yu (@ShungXiaoyu), Coco Lee (@cocolee117), and Erika Liu (@ErikaLiu0314) are already on Twitter to amplify their music to the world.

Catherine Chien, Marketing VP of KKBOX, said: "KKBOX offers the most comprehensive Asia-pop music library. This year, KKBOX's tracks have grown from 20 million to 25 million. Also, over 2,500 artists and celebrities are longtime supporters of KKBOX. With Twitter as our social media partner, we will co-create exclusive content on Twitter for Cpop fans and artists to share their music appreciation with the world through the live communications platform."

Margot Ling, Head of Media Partnerships of Twitter Greater China, said: "We want to bring more Chinese-language content to Twitter to make our global communications platform the live connection to Chinese culture for our users around the world. Music is something that everyone can appreciate and our KKBOX collaboration is a new and exciting way to promote Cpop to the world through real-time interactions and live conversations on our platform.

"We're thrilled that KKBOX, one of Asia's top music streaming service platforms, will regularly create unique Twitter content with established and emerging Cpop artists, as well as during music concerts and award shows."

Interested?

Follow @KKBOX on Twitter and @KKBOXTW on Periscope to enjoy the livecast behind-the-scenes action and song highlights of all Cpop concerts hosted by KKBOX in Taipei and Hong Kong this year.