Tablet app to fast-track customers at Emirates NBD branches

Emirates NBD has introduced a tablet banking app to reduce customer waiting and transaction times at the bank’s branches. The announcement is strategically aligned with the bank's digital transformation of banking services and the vision of the country’s leadership to continuously innovate and create new smart services.

The app will enable branch service ambassadors, acting as 'Timesavers,' to fast track customers from the queue and service specific requests instantly on the tablets using the customer’s digital signature for verification to process transactions. Customers will also be assisted in processing requests themselves via their online or mobile banking accounts. The app is a first of its kind globally and is one more step forward into Emirates NBD’s digitalisation of banking.

Customers will see the app in action at the bank’s branches in Al Barsha, Jumeirah Lake Towers, Al Quoz, Al Qusais and Sharjah City Center. The plan is to roll out to more of the branch network over the coming months.

Suvo Sarkar, Senior Executive Vice President & Group Head – Retail Banking and Wealth Management, Emirates NBD said: “The app is a leap forward in customer experience within the UAE’s retail banking sector. The first of its kind, it is completely secure and reduces waiting time for customers on certain transactions while providing branch personnel, our Timesavers, the opportunity to educate customers on using and optimizing their digital banking accounts. Emirates NBD is proud to launch this service and we expect to see a highly favourable response from our customers.”

The app offers branch personnel a full view of all active branch tokens with information on waiting times per customer, as well as customer profile and the purpose of the visit. The app is enabled to perform a range of transactions including balance enquiry, statement or account authentication, cheque book requests, debit card replacement requests, checking online and mobile banking registration status and reassigning tokens to the private banking branch for business opportunities, among other services.

Pedro Sousa Cardoso, Head of Multichannel and CRM at Emirates NBD, added: “The way forward in banking or any industry today is digitalisation and we want to engage and educate our customers in that process. We save their time and offer a seamless experience and that is a great measure of success of Emirates NBD’s customer centricity.”