HP commercial printers reinvented to increase productivity, security

HP is focused on making commercial products that make life better for businesses, with the broadest portfolio for ink, laser, and page press printers in the industry. "We reinvented small so you can print big and think big," said Print Category Director, Singapore for HP Park Sang Hoon.

Chng talks about the PageWide print head.

PageWide is one made-in-Singapore breakthrough technology that is helping HP defy expectations, Park said. With PageWide a stationary printhead spanning the width of the page prints on moving paper, instead of a moving printhead stationary paper as is more traditional. Speeds go down as the printer can then print as fast as it can move the paper, at up to 75 pages per minute (ppm). As there are fewer moving parts, maintenance is reduced. There is no fuser to consume energy, so carbon footprints are reduced as well.

The HP OfficeJet Pro is designed for small businesses which may not print very much. HP asked customers about their needs, and learned that design is critical. This is why the printers are compact while featuring good quality and productivity. Parts more likely to 

For small businesses HP has printers that offer two-sided printing as well as double-sided scanning for faster performance.

Mobile printers offer more flexibility for field service professionals.

HP has also come up with the OfficeJet Mobile AIO Printers for field services professionals like insurance agents, and property agents. Designed in Singapore, these ultra portable printers print, copy and scan anywhere, anytime.

HP printers come with card readers for added security. The printer will only release the job only in the presence of the cardholder.

HP has also focused on securing its printers, which can become the source of critical security breaches. HP printers are some of the most secure in the world – with proven PC security technologies migrated into the printers, says Lionel Chng, MD, HP Inc. Singapore. "There are so many ways printers can be hacked..what we want to do is introduce the highest level of security," Chng explained.

"We are bringing PC technology into the printer," explained Park. "Printers also have CPUs, memories, and firmware. We are securing them to the BIOS level."

Measures include rebooting once an intrusion is detected, and a 'golden' copy of the BIOS, which cannot be tampered with. Printouts are now engineered to come out face-down for added privacy.

On top the hardware, HP is also announcing the HP JetAdvantage Private Print software for added security. This enables printers to release printouts only after they receive proof that the user is genuine, through a contactless card, for example. HP is further allowing printing to be carried out after authentication through a free cloud service, so that the printouts can be collected in person at any one of supported printers.

HP has brought recycling to a new level, turning its ink cartridges into pens.

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