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Sunday, 24 July 2016

Corporate mobile SaaS to see a CAGR of 11% through to 2021

The number of mobile users and devices is increasing across the board in enterprises, and software-as-a-service (SaaS) applications continue to change the way organisations do business. Mobile SaaS, at the intersection of both trends, is therefore expected to see strong growth.

Drawing from the Global Corporate Mobile SaaS Forecast 2016-2022, and Global SMB Mobile SaaS Forecast 2016-2022 reports, Strategy Analytics estimates that revenue from corporate mobile SaaS will grow from a US$4.4 billion market in 2016 to reach US$7.4 billion by 2021, at a CAGR of 11% over the forecast period. Mobile SaaS for small and medium sized businesses (SMBs) will grow from a US$16.5 billion in 2016 market to reach US$30.5 billion by 2021, at a CAGR of 13.1% over the forecast period.

According to Gina Luk, Senior Analyst and author of the Strategy Analytics Mobile Workforce Strategies reports, "the demand for businesses to be more agile to meet organisations' demands and stay competitive is driving a change in the way applications are developed, deployed and adopted. The need for flexibility, scale, and ease of deployment and use is driving adoption of SaaS to support mobile enterprise strategies."

"The SaaS industry is an unstoppable train that can only move forward; as more players come into the picture, competition will heat up to boiling levels. In order to stay competitive, many SaaS vendors have built ecosystems or communities which serve to streamline shopping and selection on the front-end, and integration on the backend, so that more companies can use SaaS solutions in an incremental, yet integrated manner. Small and medium sized businesses are leading the leap to the cloud as they look for applications that will enable their business to scale for rapid growth and to reduce the need for internal IT resources," added Andrew Brown, Executive Director of Enterprise Research at Strategy Analytics.

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