Genesys appoints Keith Budge SVP and GM of Asia-Pacific

Genesys, the omnichannel customer experience (CX) and contact centre solution provider, has appointed Keith Budge as Senior Vice President and General Manager of Asia-Pacific (APAC). Budge replaces Bruce Eidsvik, who is now Senior Vice President of Global Field Marketing.

“This appointment demonstrates our commitment to Asia-Pacific and our ongoing ambition for growth in the region. Keith’s appointment is an opportunity to build on the strong foundation of customer relationships that Bruce has established during his time in the role,” said Mark Turner, Executive Vice President of Worldwide Sales and Field Operations at Genesys.

Budge brings 28 years of executive leadership experience in enterprise technology to Genesys. He was Senior Vice President for Asia-Pacific and Japan at Business Objects (now part of SAP), Senior Vice President at Oracle responsible for APAC, and Vice President for APAC and Japan at Ooyala, which was acquired by Telstra in 2014.

In addition to founding and advising technology companies, Budge has experience building high performance teams and partner ecosystems across the APAC region, including China, India, Japan, Australia, Southeast Asia and Korea. Keith also brings experience in the nonprofit and and education sectors and held roles at organisations that include the Singapore International Chamber of Commerce.

Budge said, “There is an established path for solid growth of the business locally and the chance to see Genesys move to the next level as it continues to be the leader in omnichannel customer experience solutions.”