HP launches PCs with integrated privacy screens

Source: HP website. HP Sure View prevents people from peeping.

HP has unveiled what it says it's the world’s only PCs with integrated privacy screensⁱ. HP Sure View, a new option on the HP EliteBook 1040 and HP EliteBook 840, helps protect against visual hacking with the press of a button.

“Today’s millennial workforce is increasingly mobile, creating new data security challenges for businesses as confidential information can be more easily hacked from a user’s screen – a process called visual hacking,” said Lionel Chng, Managing Director, HP Singapore.

“The addition of HP Sure View to our PC security solutions helps address the risks associated with visual hacking and gives customers the freedom to work more confidently and productively in public spaces with the touch of a button.”

Developed with 3M privacy technology, HP Sure View eliminates the need to carry additional tools to guard sensitive information. Users press the f2 key to immediately transition the PC to privacy mode, which reduces up to 95% of visible light when viewed at an angle, making it difficult for others to view information on the screen.

“As the threat of data privacy evolves, more and more organisations are taking the issue of visual hacking seriously,” said Makoto Ishii, VP and GM, Display Materials and Systems Division, 3M.

“Designed with more than 20 years of 3M optical films technology experience incorporated into the privacy screen, HP Sure View helps address the concern of protecting sensitive information through a world-class solution tailor-made for open work environments and for the mobile worker.”

Visual hacking is a real threat to a company’s sensitive data, as demonstrated by the Global Visual Hacking Experiment, according to a recent study conducted by the Ponemon Institute sponsored by 3M. The study cited that nine out of 10 attempts to acquire sensitive business information using only visual means were successful, with nearly four pieces of private information visually hacked per trialⁱⁱ. Visual hacking can also impact employee productivity, given almost 60% of employees take their work outside of office wallsⁱⁱⁱ. A similar study by Ponemon Institute and sponsored by 3M also found that employees using a visual privacy solution can be twice as productive when working in close proximity to others^iv.

“When it comes to protecting company and customer data, especially in the healthcare, public sector and finance industries, there must be a no compromise approach,” said Patrick Moorhead, President & Principal Analyst, Moor Insights & Strategy. “A solution like HP Sure View offers companies a new layer of data protection that can be easily deployed by employees, allowing them to work confidently in more places, thus increasing their productivity and efficiency.”
Interested?

HP Sure View is expected to be available in October as an option on the HP EliteBook 1040 Full HD touch and non-touch versions and the HP EliteBook 840.

Interested?

Watch the video of HP Sure View in action

ⁱ Based on currently available, in-market PC's, as of August 1, 2016 having physically embedded, hardware-based privacy screen. Available on select HP EliteBooks models only.

ⁱⁱ Ponemon Institute, Global Visual Hacking Experimental Study: Analysis, sponsored by 3M, August 2016.

ⁱⁱⁱ Pew Research Center, Technology's impact on Workers, December 2014.

^iv Ponemon Institute, Visual Privacy Productivity Study, October 2012.

posted from Bloggeroid