Designed to discover the future of next-generation commerce in a marketplace where innovation, disruption and technology are reshaping business, the Asia debut of the world’s first summit for brands, retailers and startups provided 1,500 attendees from over 30 countries with a platform to engage in meaningful dialogue around the future of next-generation commerce.
Premiering earlier this year in London, the UK, Singapore was the second city in the world to host the Millennial 20/20 APAC Summit, which looked into some of Asia Pacific’s most revolutionary trends in the sectors of travel & hospitality, food & beverage, fitness & sport and fashion & beauty.
Highlights of trends discussed included:
· Technology in the Asian travel itinerary
Speakers in the travel & hospitality track discussed how travel experiences in Asia have evolved. Travel brands now have to cope with the millennial 'real time traveller', providing new value propositions for the evolving consumer in the form of customised content, services and experiences, and attaining access to travellers in new ways.
· Fitness and sport get more muscle with digital concepts
Companies now can engage sports fans and fitness buffs both offline and online, and emerging technology such as virtual reality (VR), augmented reality (AR) and other interactive experiences are now becoming common.
· Beauty gets a facelift
The always-connected consumer who has grown up with a mobile device and social media has catalysed new perspectives to consumer consumption patterns and is challenging traditional business models. Conversations in the fashion & beauty track converged around the importance of mobile, digital marketing, and the need for brands to be authentic and evolve according to changing shopping habits.
· A global appetite for personalisation
Consumers are now more knowledgeable about food origins and ingredients, demand new and faster forms of delivery, and seek a wider variety of food choices. The food & beverage industry is undergoing one of its most disruptive revolutions and companies are turning to big data to personalise services and drive deeper relationships with consumers.
Speaking at the close of the summit, Simon Berger, Founding Partner, Millennial 20/20 said: “We are heartened by the overwhelming response to the Asian debut of the summit and are more determined than ever to deliver a platform to ignite conversations that are paramount to helping brands and businesses adapt and stay relevant in one of society’s most influential movements.”
Key themes included discussions around emerging trends impacting the millennial marketplace in Asia such as a growth in direct-to-consumer business models and approaches; evolving food consumption habits; Millennial entrepreneurs and an emergence of new retail business models converging physical and digital worlds.
Summit highlights also included the launch of a study by headline sponsor Accenture offering insight into the expectations and shopping habits of consumers, in particular Millennials in the digital age in the Asia Pacific (APAC) region:
· Consumer goods companies and retailers must improve their understanding of this tech-savvy, media-connected generation to capitalise on a huge opportunity.
· Growing importance of m-commerce: Asia accounts for the largest smartphone users globally at over 50% of the population. Within the region, Singapore and Australia have the highest smartphone penetration globally at over 80%. Meanwhile, Millennials in the region spend on average 2.8 hours per day (or 48.5 days per year) on their smartphone and over 40% of Millennials have shopped via their smartphone.
· Millennials are shopping on the go much more than rest of APAC shoppers. Seven in 10 Millennials in Japan and China, compared to 59% overall think that it is easy to make a purchase via mobile devices.
Visitors were also engaged with experiential scenarios of the future such as Accenture’s World of ME showcase and Connected Travel Showcase; the Future Forces showcase by The Economist and the Unilever Foundry Start-up Street.
The summit also supported the Accenture Consumer Innovation Awards. The award recognises and rewards startups which are enhancing customer experience and personalisation, increasing sales revenue, improving product sourcing and delivery and enabling a more digital workforce.
Kobe Global Technologies, What3words, GetCraft and PassportX took home the grand prize on the Millennial 20/20 APAC Summit’s main stage. In addition to the trophy, winners receive access to a team of industry experts at Accenture, which will also provide a three-month complimentary membership to The Great Room Offices in Singapore.
The two-day summit hosted more than 170 speakers across 70 panel discussions, presentations and showcases led by some of the world’s most influential brands and personalities. Key exhibitors included: Ad Asia, Sizmek, CarPal, Baozun, Bolt Media, Amobee, CashShield, Maker Studios, Lynx Analytics, Spotify for Brands, Dynamic Yield, Agility Research, the Web Spider Group, Happy Marketer, GoGoVan, What3Words, PassKit, Google, LTA, Gapable, Click2View and ZeedIt. The next Millennial 20/20 APAC Summit will be held in October 2017 in Singapore.
Interested?
Read the TechTrade Asia blog posts about:
The World of ME, Accenture's showcase about the future of retail
The winners of the Accenture Consumer Innovation Award, announced at the Millennial 20/20 Summit
Hashtag: #M2020
Premiering earlier this year in London, the UK, Singapore was the second city in the world to host the Millennial 20/20 APAC Summit, which looked into some of Asia Pacific’s most revolutionary trends in the sectors of travel & hospitality, food & beverage, fitness & sport and fashion & beauty.
Highlights of trends discussed included:
 |
| Millennials are the ultimate travelling companions. |
· Technology in the Asian travel itinerary
Speakers in the travel & hospitality track discussed how travel experiences in Asia have evolved. Travel brands now have to cope with the millennial 'real time traveller', providing new value propositions for the evolving consumer in the form of customised content, services and experiences, and attaining access to travellers in new ways.
 |
| Sports retail in the digital age. |
· Fitness and sport get more muscle with digital concepts
Companies now can engage sports fans and fitness buffs both offline and online, and emerging technology such as virtual reality (VR), augmented reality (AR) and other interactive experiences are now becoming common.
· Beauty gets a facelift
The always-connected consumer who has grown up with a mobile device and social media has catalysed new perspectives to consumer consumption patterns and is challenging traditional business models. Conversations in the fashion & beauty track converged around the importance of mobile, digital marketing, and the need for brands to be authentic and evolve according to changing shopping habits.
· A global appetite for personalisation
Consumers are now more knowledgeable about food origins and ingredients, demand new and faster forms of delivery, and seek a wider variety of food choices. The food & beverage industry is undergoing one of its most disruptive revolutions and companies are turning to big data to personalise services and drive deeper relationships with consumers.
Speaking at the close of the summit, Simon Berger, Founding Partner, Millennial 20/20 said: “We are heartened by the overwhelming response to the Asian debut of the summit and are more determined than ever to deliver a platform to ignite conversations that are paramount to helping brands and businesses adapt and stay relevant in one of society’s most influential movements.”
Key themes included discussions around emerging trends impacting the millennial marketplace in Asia such as a growth in direct-to-consumer business models and approaches; evolving food consumption habits; Millennial entrepreneurs and an emergence of new retail business models converging physical and digital worlds.
Summit highlights also included the launch of a study by headline sponsor Accenture offering insight into the expectations and shopping habits of consumers, in particular Millennials in the digital age in the Asia Pacific (APAC) region:
· Consumer goods companies and retailers must improve their understanding of this tech-savvy, media-connected generation to capitalise on a huge opportunity.
· Growing importance of m-commerce: Asia accounts for the largest smartphone users globally at over 50% of the population. Within the region, Singapore and Australia have the highest smartphone penetration globally at over 80%. Meanwhile, Millennials in the region spend on average 2.8 hours per day (or 48.5 days per year) on their smartphone and over 40% of Millennials have shopped via their smartphone.
· Millennials are shopping on the go much more than rest of APAC shoppers. Seven in 10 Millennials in Japan and China, compared to 59% overall think that it is easy to make a purchase via mobile devices.
Visitors were also engaged with experiential scenarios of the future such as Accenture’s World of ME showcase and Connected Travel Showcase; the Future Forces showcase by The Economist and the Unilever Foundry Start-up Street.
The summit also supported the Accenture Consumer Innovation Awards. The award recognises and rewards startups which are enhancing customer experience and personalisation, increasing sales revenue, improving product sourcing and delivery and enabling a more digital workforce.
Kobe Global Technologies, What3words, GetCraft and PassportX took home the grand prize on the Millennial 20/20 APAC Summit’s main stage. In addition to the trophy, winners receive access to a team of industry experts at Accenture, which will also provide a three-month complimentary membership to The Great Room Offices in Singapore.
The two-day summit hosted more than 170 speakers across 70 panel discussions, presentations and showcases led by some of the world’s most influential brands and personalities. Key exhibitors included: Ad Asia, Sizmek, CarPal, Baozun, Bolt Media, Amobee, CashShield, Maker Studios, Lynx Analytics, Spotify for Brands, Dynamic Yield, Agility Research, the Web Spider Group, Happy Marketer, GoGoVan, What3Words, PassKit, Google, LTA, Gapable, Click2View and ZeedIt. The next Millennial 20/20 APAC Summit will be held in October 2017 in Singapore.
Interested?
Read the TechTrade Asia blog posts about:
The World of ME, Accenture's showcase about the future of retail
The winners of the Accenture Consumer Innovation Award, announced at the Millennial 20/20 Summit
Hashtag: #M2020
posted from Bloggeroid
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