Mobile and multi-platform usage in the Malaysia market has
increased significantly over time, comScore has announced. A recent analysis based on data from
the comScore Mobile Metrix and comScore MMX Multi-Platform services revealed some key findings:
Taking the base of people who use desktop
devices in a month, mobile-only users add an additional
27% to the total digital population in Malaysia.
Most users access digital content on more
than one device – a multiplatform majority. A third of the total
digital population still uses desktop exclusively, and one in five
people in Malaysia uses only smartphone or tablet devices in a month to
access the Internet.
Younger groups showing an increased propensity for mobile-only usage. The 25–44 age group exhibits the largest share of multiplatform usage, whereas desktop-only usage grows as the age brackets get higher. From this, comScore believes that mobile and multi-platform usage will continue to grow as the dominant ways in which people engage with digital content.
Platform choice is also dictated by the content being consumed, with
smartphones taking priority for more functional or location-based tasks
such as checking the weather or sports coverage. Tablet usage tends to
be more prevalent for more leisurely, open-ended activities such as
games or shopping.
Interested?
Download the presentation Understanding Malaysia's Online Audience in 2016
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