Adobe has been positioned again by Gartner as a leader in its Magic Quadrant for Digital Marketing Analytics research report*. Of the 11 vendors evaluated, Adobe was among three named a leader for its ability to execute and completeness of vision. The evaluation criteria for ability to execute include product or service, overall viability, sales execution/pricing, market responsiveness/record, marketing execution, customer experience, and operations.
“We believe our continued leadership position in Gartner’s Magic Quadrant is an honour and a great reminder of how the world’s largest brands rely on Adobe Analytics within Adobe Marketing Cloud to drive customer intelligence and deliver great digital experiences,” said Bill Ingram, VP, Adobe Analytics. “We continue to advance the democratisation of data insights across organisations and leverage the power of data science to help customers stay ahead of an increasingly complex digital landscape.”
Adobe Analytics is the analytics backbone of Adobe Marketing Cloud, which measures trillions of digital interactions each year. The enterprise analytics solution is used regularly by more than 140,000 marketers and data analysts to better understand their businesses. Major brands using Adobe Analytics today include Audi, Marriott Hotels, Philips, and Sony.
“Adobe Analytics is core to what we do,” said Ellen Lee, Senior VP of Global Digital, Hyatt Hotels. “It’s how we get all of our numbers about customers’ online interactions, down to the hotel level. Each hotel has its own dashboard, so they can view how strategies are performing in real time. These insights can be combined with page testing to increase bookings and other measures of engagement.”
Interested?
Download the Gartner, October 5 2016 Magic Quadrant for Digital Marketing Analytics research report
*Gartner, Magic Quadrant for Digital Marketing Analytics, Martin Kihn, Adam Sarner Andrew Frank, Christi Eubanks, LizzyFoo Kune, 5 October 2016.
“We believe our continued leadership position in Gartner’s Magic Quadrant is an honour and a great reminder of how the world’s largest brands rely on Adobe Analytics within Adobe Marketing Cloud to drive customer intelligence and deliver great digital experiences,” said Bill Ingram, VP, Adobe Analytics. “We continue to advance the democratisation of data insights across organisations and leverage the power of data science to help customers stay ahead of an increasingly complex digital landscape.”
Adobe Analytics is the analytics backbone of Adobe Marketing Cloud, which measures trillions of digital interactions each year. The enterprise analytics solution is used regularly by more than 140,000 marketers and data analysts to better understand their businesses. Major brands using Adobe Analytics today include Audi, Marriott Hotels, Philips, and Sony.
“Adobe Analytics is core to what we do,” said Ellen Lee, Senior VP of Global Digital, Hyatt Hotels. “It’s how we get all of our numbers about customers’ online interactions, down to the hotel level. Each hotel has its own dashboard, so they can view how strategies are performing in real time. These insights can be combined with page testing to increase bookings and other measures of engagement.”
Interested?
Download the Gartner, October 5 2016 Magic Quadrant for Digital Marketing Analytics research report
*Gartner, Magic Quadrant for Digital Marketing Analytics, Martin Kihn, Adam Sarner Andrew Frank, Christi Eubanks, LizzyFoo Kune, 5 October 2016.
posted from Bloggeroid
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