CenturyLink stands for hybrid IT

Why customers trust CenturyLink.

David Rosengrave, Head of Product Strategy and Business Development, Asia Pacific, CenturyLink, noted that the new normal for companies revolves around shrinking IT budgets, an ever more hostile security landscape, and the threat of the company losing the reason for its existence through digital disruption.

CenturyLink is all about supporting secure hybrid IT, an approach that helps companies deal with these challenges, he said. Hybrid IT involves combining private and public cloud services, handling some IT services in-house and outsourcing others as required. "Hybrid IT platform delivery helps to drive innovation while improving BAU (Editor's note: business as usual)," he said.

Hybrid IT fosters service flexibility, which is essential when operating in the Asia Pacific region, where countries can differ significantly, he added.

CenturyLink's clever Hybrid IT kit uses real life productivity tools to illustrate the company's offerings. The USB hub, which connects devices to other devices, is analogous to CenturyLink's Network offering.

Instead of making your own coffee in the office pantry CenturyLink suggests getting it at a cafe instead - that's like getting Centurylink's Managed Services instead of doing it yourself.

And if you think of coffee as IT solutions and store it in the tumbler, where it is secure and readily available, that's how CenturyLink's Colocation offering gives you peace of mind.

CenturyLink's Cloud is all-in-one, represented by the handy cloud-shaped coaster for the tumbler.

The company was a Hybrid IT Strategy Award winner by Frost & Sullivan Asia Pacific in 2015 and 2016.

posted from Bloggeroid