Pages
▼
Monday, 24 October 2016
FreshTurf basing logistics management system on Blockchain
Singapore startup FreshTurf is using IBM cloud and Blockchain technologies at the Singapore location of its IBM Bluemix Garage network to build a distributed ledger platform prototype specifically designed to manage commercial transactions between merchants, logistic vendors, locker companies and consumers.
FreshTurf has a network of storage lockers for shipping and parcel delivery throughout Singapore. Its network is designed to help improve the “last mile” of delivery services for consumers and businesses, or the final leg of a package’s journey to a customer’s home.
FreshTurf plans to use the IBM Blockchain service on Bluemix for tracking the shipment of goods. The service is built on top of the Hyperledger Project fabric from the Linux Foundation. The idea for the startup came about when founders Kevin Lim and Jarryl Hong were discussing the inconvenience of online shopping delivery in Singapore. In most cases, parcel deliveries only take place during office hours and in cases where no one is home, delivery can be insecure and the process of claiming parcels can be tedious.
To help solve this void in the market, FreshTurf turned to the IBM Bluemix Garage for a Design Thinking workshop, immersing the company in a unique, user-centric approach to design which helped them to rapidly identify and build a product best suited for their target base.
“As a startup, we wanted a partner and mentor who would guide us through the journey of adopting Blockchain and building with cloud, while also helping us to grow,” said Hong. “During the Design Thinking workshop, we had access to technical expertise, consulting and guidance through working with the IBM Bluemix Garage which allowed us to quickly build our concept. The IBM Bluemix Garage’s methods of Design Thinking, use of cloud and agile development practices served as the foundation of our startup.”
“We chose IBM because they are a global leader in building blockchain on the cloud, with vast experience in blockchain projects around the world and across multiple industries. Bluemix is also the most convenient way to test an IBM Blockchain network on the cloud, so it all added up for us,” added Kevin Lim, Co-Founder, Fresh Turf.
Hong noted that a Blockchain-based logistics management system would give logistics companies a competitive advantage, and said that third party logistics providers such as the Yamato Transport Group and Ninja Van can already see the benefits as it cuts down on book keeping.
IBM explains that Blockchain is a technology that establishes accountability and transparency while streamlining business processes for transactions. Application of Blockchain technology can help provide visibility across the fulfilment chain, allowing users to track their parcel and delivery status from their phones, and also help stakeholders to conduct shipping transactions in a secure and trusted environment.
“IBM is working closely with startups and larger enterprises alike to accelerate the design and development of Blockchain applications,” said Alan Lim, Practice Lead, IBM Blockchain & Bluemix Garage, ASEAN. “Blockchain represents a very exciting and vital part of IBM’s business. Organisations large and small have the potential to disrupt and fundamentally rewrite existing business models, processes and systems and emerge as leaders in their chosen industry.”
Arvind Krishna, Senior VP and Director, IBM Research remarked that Blockchain is "more secure than anything we have known". "These are networks where, because we have 20 years of history to help us, cryptography is built in from day one," he said. While he acknowledged that Blockchain can be broken, he stressed, "Fundamentally, from design principles, it's better than anything we've ever seen."
IBM Bluemix Garages serve as a hub where developers, product managers and designers can come together to build on Bluemix. Bluemix is one of the largest open, public cloud deployments in the world. Based in open standards, it features over 150 tools and services spanning categories of big data, mobile, cognitive computing, analytics, security, and the Internet of Things (IoT). Blockchain is one of the advanced services available to developers on Bluemix, on which more than 120,000 apps are launched every month.
Hashtags: #outthinklimits, #blockchain
Thanks. Your information is really helpful to know about 3pl management. I really appreciate your writing. Are you looking for Professional Third Party Logistics Miami visit gmfreight.com !!!
ReplyDelete