Akamai has highlighted that bots - automated web traffic - can be good or bad. "Technology companies, including social media platforms, are increasingly making use of good bots to make their applications more useful and interactive," the company explains.
On the downside, 'bad' bots can:
Make several thousand requests per second, putting a strain on a website’s performance and causing it to be slow for genuine users
Steal online pricing and content to increase their own sales or audience
Prevent genuine customers from buying goods and services, or pushing prices up so they pay more
Good bots on the other hand can help index
websites and improve search engine results; help users find a site, or provide real-time updates on
data such as weather, news,
sports and currency exchange.
To manage bots better, Akamai suggests categorising bots and then applying policies on each category. Visualisation and reporting tools can also show the impact that specific bots have on the business, Akamai said.
Interested?
Download the e-book on bot management
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