Adobe has showcased a new breed of applications in experience design, photography and 3D compositing, in addition to sharing developments from the company’s research labs at Adobe MAX 2016 in early November.
“Adobe MAX is where the creative community comes together to see the latest in Creative Cloud (CC) innovation and be inspired by the world’s best creative minds,” said Bryan Lamkin, Executive VP and GM, Digital Media at Adobe.
Announcements at the event included:
· A new Mac release of Adobe Experience Design CC (XD). This all-in-one tool for designing, prototyping and sharing user experiences for website and mobile apps is available with two highly anticipated features - Layers and Symbols support.
First made popular in Adobe’s flagship design tools Photoshop CC and Illustrator CC, XD reimagines Layers and Symbols to address the specific needs of user experience (UX) designers. Designers using XD can now easily share prototypes and get feedback in real-time.
· Project Felix is an industry-first design tool that enables graphic designers to create high-quality, photorealistic images by combining 2D and 3D assets for projects such as product shot comps, scene visualisation and abstract design. Users have in-app access to 3D models, materials and lights from Adobe Stock as well as the ability to customise specific properties like materials, perfect lighting and adjust camera angles. Real-time rendering allows users to preview work while editing and before exporting to Photoshop to complete their design.
· For filmmakers, advancements in virtual reality, character animation and 3D across Adobe’s video tools set the stage for the future of video. The next release of Adobe Premiere Pro CC includes auto-aware virtual reality (VR), technology that seamlessly detects and applies the correct setting to stereoscopic (or 3D) and monoscopic (or 2D) media.
· A new Cinema 4D renderer in After Effects will speed up efficiency and quality of 3D content generation.
· A new Social Publishing Panel (beta) in Premiere Pro is powered by Adobe Marketing Cloud technology and enables quick exporting of videos to social channels, as well as data analysis of video content.
· Adobe Sensei, a new framework and set of intelligent services spanning the entire Adobe Cloud Platform, is aimed at improving how customers design and deliver digital experiences. Adobe has leveraged machine learning and artificial intelligence (AI) for many years within its creative applications enabling capabilities like facial recognition, content-aware technologies and camera shake reduction. New Creative Cloud features that leverage Adobe Sensei include Adobe stock Visual Search, and Match Font and Face-Aware Liquify in Photoshop.
Adobe Sensei also features intelligent audience segmentation, which gives marketers and analysts new visibility into which segments are most important to their businesses and allows them to target overlapping or adjacent segments, making it possible to acquire customers much more efficiently.
An attribution feature algorithmically determines the impact of different marketing touch points on consumers’ decisions to engage with a brand, determines the effectiveness of different campaigns and makes optimised marketing investment recommendations.
· At MAX, Adobe announced a partnership with Reuters, the world’s largest international multimedia news provider, to bring Reuters video and photography to Adobe Stock’s new editorial collection. Available through Adobe Creative Cloud, creatives will be able to access Reuters editorial content including Reuters photos covering news, sports and entertainment events, Reuters video footage covering all major events across the globe, and the Reuters archive library of historical news footage.
· Released as a beta in September 2016, the Adobe Stock Contributor site is now available at MAX and allows users to sell their creative work to the world’s largest creative community from within Creative Cloud. The expanded Adobe Stock service now offers more than 60 million royalty-free, high-quality photos, videos, illustrations, graphics and 3D models, as well as the addition of templates, a new asset type designed to help users kickstart new projects.
Adobe Stock also leverages machine learning to dramatically improve search and contributor workflows, including a new auto-keyword feature (in beta), that save time by automatically generating the first five keywords of each image based on keywords from successful similar images.
· Adobe also introduced a new way to find, purchase and manage individual fonts from premier foundries including Frere-Jones Type, Type Network/Font Bureau and Émigré with the new Adobe Typekit marketplace. Complementing the Typekit subscription included in the Creative Cloud membership, Typekit marketplace will integrate across Creative Cloud tools to nearly double the number of individual fonts available for use.
· Updates to Creative Cloud include new offerings and functionality that enhance collaboration, learning and discoverability to help users deliver their best work faster. Key updates include a modern new interface and fast, flexible coding engine in Dreamweaver CC and a new Photoshop universal search bar that allows users to quickly search tools, panels, menus, Adobe Stock assets, help content and tutorials. Adobe Spark allows anyone to easily create and share stunning content and Creative Cloud paid members now have access to exclusive features in Adobe Spark. Adobe is also bringing its popular mobile applications Photoshop Sketch, Adobe Comp CC and Photoshop Fix to Android with this release.
Interested?
Updates to Creative Cloud desktop software will ship to Creative Cloud members before the end of the year. Membership plans are available for individuals, students, teams, educational institutions, government agencies and enterprises. Adobe’s new and updated mobile apps are available for free download from Apple App Store and Google Play now. When adding Adobe Stock to any paid yearly Creative Cloud membership plan, creatives can save up to 40% over purchasing stock content separately. Check pricing details
Browse Adobe Stock pricing
“Adobe MAX is where the creative community comes together to see the latest in Creative Cloud (CC) innovation and be inspired by the world’s best creative minds,” said Bryan Lamkin, Executive VP and GM, Digital Media at Adobe.
Announcements at the event included:
· A new Mac release of Adobe Experience Design CC (XD). This all-in-one tool for designing, prototyping and sharing user experiences for website and mobile apps is available with two highly anticipated features - Layers and Symbols support.
First made popular in Adobe’s flagship design tools Photoshop CC and Illustrator CC, XD reimagines Layers and Symbols to address the specific needs of user experience (UX) designers. Designers using XD can now easily share prototypes and get feedback in real-time.
· Project Felix is an industry-first design tool that enables graphic designers to create high-quality, photorealistic images by combining 2D and 3D assets for projects such as product shot comps, scene visualisation and abstract design. Users have in-app access to 3D models, materials and lights from Adobe Stock as well as the ability to customise specific properties like materials, perfect lighting and adjust camera angles. Real-time rendering allows users to preview work while editing and before exporting to Photoshop to complete their design.
· For filmmakers, advancements in virtual reality, character animation and 3D across Adobe’s video tools set the stage for the future of video. The next release of Adobe Premiere Pro CC includes auto-aware virtual reality (VR), technology that seamlessly detects and applies the correct setting to stereoscopic (or 3D) and monoscopic (or 2D) media.
· A new Cinema 4D renderer in After Effects will speed up efficiency and quality of 3D content generation.
· A new Social Publishing Panel (beta) in Premiere Pro is powered by Adobe Marketing Cloud technology and enables quick exporting of videos to social channels, as well as data analysis of video content.
· Adobe Sensei, a new framework and set of intelligent services spanning the entire Adobe Cloud Platform, is aimed at improving how customers design and deliver digital experiences. Adobe has leveraged machine learning and artificial intelligence (AI) for many years within its creative applications enabling capabilities like facial recognition, content-aware technologies and camera shake reduction. New Creative Cloud features that leverage Adobe Sensei include Adobe stock Visual Search, and Match Font and Face-Aware Liquify in Photoshop.
Adobe Sensei also features intelligent audience segmentation, which gives marketers and analysts new visibility into which segments are most important to their businesses and allows them to target overlapping or adjacent segments, making it possible to acquire customers much more efficiently.
An attribution feature algorithmically determines the impact of different marketing touch points on consumers’ decisions to engage with a brand, determines the effectiveness of different campaigns and makes optimised marketing investment recommendations.
· At MAX, Adobe announced a partnership with Reuters, the world’s largest international multimedia news provider, to bring Reuters video and photography to Adobe Stock’s new editorial collection. Available through Adobe Creative Cloud, creatives will be able to access Reuters editorial content including Reuters photos covering news, sports and entertainment events, Reuters video footage covering all major events across the globe, and the Reuters archive library of historical news footage.
· Released as a beta in September 2016, the Adobe Stock Contributor site is now available at MAX and allows users to sell their creative work to the world’s largest creative community from within Creative Cloud. The expanded Adobe Stock service now offers more than 60 million royalty-free, high-quality photos, videos, illustrations, graphics and 3D models, as well as the addition of templates, a new asset type designed to help users kickstart new projects.
Adobe Stock also leverages machine learning to dramatically improve search and contributor workflows, including a new auto-keyword feature (in beta), that save time by automatically generating the first five keywords of each image based on keywords from successful similar images.
· Adobe also introduced a new way to find, purchase and manage individual fonts from premier foundries including Frere-Jones Type, Type Network/Font Bureau and Émigré with the new Adobe Typekit marketplace. Complementing the Typekit subscription included in the Creative Cloud membership, Typekit marketplace will integrate across Creative Cloud tools to nearly double the number of individual fonts available for use.
· Updates to Creative Cloud include new offerings and functionality that enhance collaboration, learning and discoverability to help users deliver their best work faster. Key updates include a modern new interface and fast, flexible coding engine in Dreamweaver CC and a new Photoshop universal search bar that allows users to quickly search tools, panels, menus, Adobe Stock assets, help content and tutorials. Adobe Spark allows anyone to easily create and share stunning content and Creative Cloud paid members now have access to exclusive features in Adobe Spark. Adobe is also bringing its popular mobile applications Photoshop Sketch, Adobe Comp CC and Photoshop Fix to Android with this release.
Interested?
Updates to Creative Cloud desktop software will ship to Creative Cloud members before the end of the year. Membership plans are available for individuals, students, teams, educational institutions, government agencies and enterprises. Adobe’s new and updated mobile apps are available for free download from Apple App Store and Google Play now. When adding Adobe Stock to any paid yearly Creative Cloud membership plan, creatives can save up to 40% over purchasing stock content separately. Check pricing details
Browse Adobe Stock pricing
posted from Bloggeroid
No comments:
Post a Comment