New products to be launched at the 11.11 Global Shopping Festival

Source: Alibaba Group. The Tmall 11.11 Global Innovation and Smart Living Summit Industry Roundtable. From left: Jing Yin, President of Tmall Electronics, Alibaba Group; Gary Shapiro, President and CEO of CTA; Luke Wood, President of Beats by Dr. Dre; and Colin Angle, Global CEO of iRobot.

Alibaba Group plans to bolster Tmall’s position as the ecosystem for cutting-edge Internet of Things (IoT) products and the go-to platform for technology-enabled lifestyles with new products launched during the 11.11 Global Shopping Festival from brands such as Beats by Dr Dre, iRobot, Dyson, and Leica.

“Over the past 17 years, Alibaba has been constantly evolving our ecosystem to support today’s new era of commerce powered by the Internet and new technologies,” said Daniel Zhang, CEO of Alibaba Group. “With more than 439 million active users on our platforms, Alibaba owns a robust database of real-time consumer insights that not only fuels our ecosystem, but serves as an extremely powerful source of market intelligence for our partners and clients. As we enter the fast-changing age of IoT, we’re excited to join forces with key global players in the industry such as Intel and the Consumer Technology Association, to spearhead the creation of a smart living ecosystem that will significantly improve people’s everyday lives.”

Many brands are taking advantage of the attention Tmall receives during the 11.11 Global Shopping Festival to promote their new product lines and help consumers discover ways that technology can enhance their lifestyles.

 Beats by Dr Dre will be promoting its new Solo 3 Wireless, the perfect everyday headphone, with extra
battery life and enhanced sound quality;
 Leica to debut its Leica Sofort instant film camera, a small and compact device which comes in three colours – orange, mint and white.
 Robot company iRobot will be launching the Braava Jet 240, a mopping and vacuum cleaning robot that tackles dirt and stains in small places;
 Dyson to bring its V8 Absolute Cordless Vacuum Cleaner to Tmall. It can be used as a conventional vacuum cleaner to vacuum floors but also converts into a handheld for quick cleanups, spot cleaning and cleaning difficult places

“Our partnership with Tmall is focused on delivering the best of wireless and premium sound to the tech- savvy, innovation-loving Chinese audience,” said Luke Wood, President of Beats by Dr Dre. “We hope to grow with Tmall and its consumers as part of our commitment to bring great product to music fans across China.”

Other brands also leveraging 11.11 as a marketing opportunity to launch new products include Samsung, AO Smith, Siemens, Midea, Leica, Bowers and Wilkins, and more.

In the weeks leading up to 11.11, participating companies have been leveraging a selection of engagement opportunities to maximise their brand exposure and consumer interaction. These include mobile live streaming, virtual reality shopping, interactive content, games and entertainment, to online-to-offline promotions.

“This year’s 11.11 is testament to our commitment in bringing more innovative smart living products to Chinese consumers,” said Jing Yin, President of Tmall Electronics, Alibaba Group. “Our vision is to collaborate with key players in the industry such as platforms, trade organisations, and brands, to create an open framework that allows innovative companies of all sizes to develop, display, and distribute their products in a far-reaching way. Our common goal is to bring about meaningful change and improvement to consumers’ lives.”

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