Manthan, a big data and analytics solutions provider, has tied up with Al Habtoor Motors, a leading automobile distributor in the Middle East, to build a strong omnichannel personalisation platform for enhanced customer experience.
Al Habtoor Motors, part of the Al Habtoor Group, has a strong footprint in the region with a diverse portfolio ranging from high-end luxury automobiles to passenger and commercial vehicles. It is synonymous with global brands including Bentley, McLaren, Bugatti and Mitsubishi.
Al Habtoor will use Manthan TargetOne, a cloud-based solution, to leverage analytics-driven contextual personalisation, as well as deliver increased purchases, loyalty and enhanced customer relationship.
With TargetOne, businesses can now gain a real-time view of campaign performance through a central hub, micro-segment, and utilise machine learning-based recommendation engines to personalise promotions. A unique Vehicle Personalization feature will also provide an additional edge to the business.
"Due to the nature of rapidly changing and competitive market it was getting increasingly challenging to target and track campaigns accurately. With TargetOne we can provide our business teams with an integrated, single window view of our multi-channel campaigns. What we really liked about Manthan was that it was a cloud-based solution that business users could intuitively use, and of course, the fact that we were up and running in short span of time," said Sahayam K, Director IT, Al Habtoor Motors.
"Manthan TargetOne will enable us to manage our multi-channel campaigns more effectively, thereby giving us better ROI and a more impactful customer contact plan. It helps manage our campaigns from start to finish. By integrating with our core ERP, it allows for easy target segmentation and list management. Its built-in tracking and analytics are also some of the other features that we find useful," said Sujata Dutta, Head of CRM, Al Habtoor Motors.
"This partnership with Al Habtoor Motors is an important milestone for us, re-emphasising our commitment to bring best in class business intelligence (BI) and analytics capabilities to businesses in the Middle East and Africa (MEA) region by empowering them with better insights and helping them align and perform better as an organisation. We believe this is the beginning of a strong and lasting relationship which will grow across the Al Habtoor Group in the near future," said Mohammed Ehtesham, VP Middle East and Africa, Manthan.
Al Habtoor Motors, part of the Al Habtoor Group, has a strong footprint in the region with a diverse portfolio ranging from high-end luxury automobiles to passenger and commercial vehicles. It is synonymous with global brands including Bentley, McLaren, Bugatti and Mitsubishi.
Al Habtoor will use Manthan TargetOne, a cloud-based solution, to leverage analytics-driven contextual personalisation, as well as deliver increased purchases, loyalty and enhanced customer relationship.
With TargetOne, businesses can now gain a real-time view of campaign performance through a central hub, micro-segment, and utilise machine learning-based recommendation engines to personalise promotions. A unique Vehicle Personalization feature will also provide an additional edge to the business.
"Due to the nature of rapidly changing and competitive market it was getting increasingly challenging to target and track campaigns accurately. With TargetOne we can provide our business teams with an integrated, single window view of our multi-channel campaigns. What we really liked about Manthan was that it was a cloud-based solution that business users could intuitively use, and of course, the fact that we were up and running in short span of time," said Sahayam K, Director IT, Al Habtoor Motors.
"Manthan TargetOne will enable us to manage our multi-channel campaigns more effectively, thereby giving us better ROI and a more impactful customer contact plan. It helps manage our campaigns from start to finish. By integrating with our core ERP, it allows for easy target segmentation and list management. Its built-in tracking and analytics are also some of the other features that we find useful," said Sujata Dutta, Head of CRM, Al Habtoor Motors.
"This partnership with Al Habtoor Motors is an important milestone for us, re-emphasising our commitment to bring best in class business intelligence (BI) and analytics capabilities to businesses in the Middle East and Africa (MEA) region by empowering them with better insights and helping them align and perform better as an organisation. We believe this is the beginning of a strong and lasting relationship which will grow across the Al Habtoor Group in the near future," said Mohammed Ehtesham, VP Middle East and Africa, Manthan.
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