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Monday, 5 December 2016

BroadcastAsia 2017 adds drones, virtual reality clusters

BroadcastAsia’s relocation to Suntec Singapore will see the event housed on expanded purpose-built exhibition grounds spanning 20,000 sq m across three levels from 23 to 25 May 2017. The TV Everywhere! Zone, back for its third showing, is expected to grow by 50% per cent and act as a major focal point for BroadcastAsia2017. Brand new clusters for drones and virtual reality will also make their debut.

“New technologies are expanding the broadcasting ecosystem and bringing forth exciting new possibilities to create and consume content, especially within Asia. We are therefore thrilled to be launching these new clusters to allow attendees to get first-hand experience using these technologies,” said Calvin Koh, Assistant Project Director of BroadcastAsia2017 from organiser Singapore Exhibition Services. “Last year’s BroadcastAsia saw more than 17,000 international trade attendees, so the relocation has come as a delight to many exhibitors and visitors as it will allow BroadcastAsia more space to grow and to accommodate more exhibitors and new technologies.”

BroadcastAsia stalwarts – the Cinematography/Film/Production Technology Zone and ProfessionalAudioTechnology – will also be back to showcase technologies for the audio ecosystem as well as production/post-production equipment and services. Industry names who have already confirmed participation at next year’s show include Accedo, Avid, Broadpeak, Harmonic, Hisilicon, IBM Cloud, Mirada, Mstar, Nice People At Work, SAM, Skyline, Skyworth and Wyplay, among others.

To help video providers address transformative change that is sweeping the media and entertainment industry, Elemental Technologies – an AWS company and leader in software-defined video solutions – will highlight video production, distribution and monetisation advancements, both on-premises and in the cloud.

“Only flexible software-defined video solutions and scalable cloud solutions can assure content availability everywhere, leverage new formats like Ultra High Definition (UHD) and virtual reality, and allow media leaders to embark on new monetisation approaches,” said Dan Marshall, Senior VP, Worldwide Field Operations at Elemental Technologies. “At BroadcastAsia2017, a premier industry event in Asia Pacific, we look forward to helping media companies see how they can employ these solutions to deliver value and drive momentum.”

Hitachi Kokusai Electric is returning to the show with an Outside Broadcasting (OB)-Box, a modular OB facility that can be mounted onto a vehicle’s chassis using a proprietary fixing kit. This approach significantly reduces the manufacturing and delivery time as it removes the need to source and ship an appropriate vehicle for each customer. Hitachi will also showcase its Mobile Communications Vehicle, which integrates a number of communications solutions including satellite communication antennas, professional mobile radio and cellular communication networks for up-linking streaming video, among other uses.

"We had a very successful showing last year,’’ commented Koji Yuzawa, General Manager at Hitachi Kokusai Turkey. "Being able to showcase our OB-Box and allowing attendees to experience its high quality build first-hand definitely influenced many purchasing decisions. We’re looking forward to having this opportunity again at BroadcastAsia2017.”

Beyond the exhibition, the BroadcastAsia2017 International Conference will bring together an unprecedented portfolio of top broadcast experts and industry influencers to discuss evolving industry trends, debate the best business and commercial strategies, and showcase breakthrough technologies.

Key themes will include over the top (OTT) 2.0 and monetisation, optimising content and branding strategies, maximising experience on all screens, IP in broadcasting, UHD vs 1080p, high dynamic range (HDR) delivery for the future, broadcast standards, HBBTV 2.0.1 and hybrid delivery, workflow and automation, subtitling and captioning technology, plus sportscasting and newscasting.

Sister events CommunicAsia2017 and EnterpriseIT2017 will be held at the same time as BroadcastAsia2017 at the Marina Bay Sands, Singapore. Shuttle buses will connect visitors between the Marina Bay Sands and Suntec.

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