Criteo, the performance marketing technology company, today announced Kinetic Design, a newly patented ad creation technology that allows marketers to manage their message and brand experience across the entire digital experience.
Kinetic Design delivers on-brand ads that are contextually optimised for each consumer and rendered in real-time, without the need to define ad sizes or layouts up front. With Kinetic Design each client’s brand identity and advertising requirements are translated into a framework that delivers ads within the guidelines, allowing marketers to maintain brand aesthetics across campaigns.
Kinetic Design has the ability to generate over 17 trillion visual design variations. This capability is offered in addition to Criteo’s product recommendation feature, which ensures ad content is also tailored to each consumer’s real-time shopping interest.
In a test of 44 billion impressions conducted by Criteo, Kinetic Design’s advanced capabilities increased advertising engagement and boosted sales by up to 15%.
“Kinetic Design allows marketers to achieve a strong brand identity, while still seeing the unmatched performance on which we have built our reputation,” said Patrick Wyatt, Senior VP, Product Management at Criteo.
“The combination of exceptional content and granular personalisation with new branding and design capabilities will allow marketers to execute impeccable campaigns.”
Unlike many competitors who rely on broad segmentation and historical A/B testing*, which can result in outdated approximations, Criteo uses real-time insights to personalise every impression for each individual consumer in a session.
Kinetic Design is now available to all 13,000 Criteo clients worldwide.
http://www.criteo.com/
*A/B testing refers to creating two versions of an ad or other content and measuring how people respond to the content they see. The theory is that if version A is more successful, marketers should then go with version A in future campaigns, or incorporate elements of version A into version B for added impact.
Kinetic Design delivers on-brand ads that are contextually optimised for each consumer and rendered in real-time, without the need to define ad sizes or layouts up front. With Kinetic Design each client’s brand identity and advertising requirements are translated into a framework that delivers ads within the guidelines, allowing marketers to maintain brand aesthetics across campaigns.
Kinetic Design has the ability to generate over 17 trillion visual design variations. This capability is offered in addition to Criteo’s product recommendation feature, which ensures ad content is also tailored to each consumer’s real-time shopping interest.
In a test of 44 billion impressions conducted by Criteo, Kinetic Design’s advanced capabilities increased advertising engagement and boosted sales by up to 15%.
“Kinetic Design allows marketers to achieve a strong brand identity, while still seeing the unmatched performance on which we have built our reputation,” said Patrick Wyatt, Senior VP, Product Management at Criteo.
“The combination of exceptional content and granular personalisation with new branding and design capabilities will allow marketers to execute impeccable campaigns.”
Unlike many competitors who rely on broad segmentation and historical A/B testing*, which can result in outdated approximations, Criteo uses real-time insights to personalise every impression for each individual consumer in a session.
Kinetic Design is now available to all 13,000 Criteo clients worldwide.
http://www.criteo.com/
*A/B testing refers to creating two versions of an ad or other content and measuring how people respond to the content they see. The theory is that if version A is more successful, marketers should then go with version A in future campaigns, or incorporate elements of version A into version B for added impact.
posted from Bloggeroid
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