Honor marks third year with the Honor Magic

Source: Honor. Honor Magic incorporates AI technology to make better predictions of what the user wants.

Honor, the smartphone e-brand for digital natives under the Huawei Group, celebrated its third-year anniversary with the launch of Honor Magic, which breaks new ground by incorporating artificial intelligence (AI) to provide more interactivity.

The Honor Magic sports an ergonomic design, with a curved body. The Honor Magic features intelligent sensors and recognition technology. The WiseScreen sensor enables users to unlock their phone by simply picking up and looking at the screen, while the display will automatically turn off and lock the screen once the phone is put down or placed in a pocket. The FaceCode intelligent recognition feature, on the other hand, ensures total privacy by only revealing message notifications to the pre-registered face.

To further improve the user experience, the Honor Magic houses the Honor Magic Live system, which anticipates users' needs. The system can customise recommendations based on users' social conversations via instant messaging, triggering blockbuster recommendations when the conversation is about movies, for instance.

The Honor Magic also uses Huawei Magic Power, a proprietary speed charging technology, which recharges 70% of the battery in 20 minutes, and 40% in 10 minutes*. 

"The Honor Magic encapsulates our commitment to cutting-edge innovation and technology," said George Zhao, President of Honor. "Through this launch, we at Honor are telling our fans around the globe that we are genuinely committed to challenging ourselves and willing to disrupt the status quo to ultimately be able to bring the best mobile-Internet experience to them."

Honor's footprint has increased considerably in three years, to span 74 different countries and regions and sales revenues topping US$6 billion. Some 40 million units shipped globally in 2015. In 2016, the Millennial-centric brand witnessed record sales, Huawei said. 

*Data based on Honor lab testing. Battery life may vary based on usage patterns and network conditions.