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| Source: Starbucks. Wong. |
Starbucks Coffee Company and Tencent Holdings, a provider of Internet value-added services in China, are co-creating a new social gifting feature on WeChat, China’s mobile social communications service, in early 2017. In addition Starbucks customers are now able to use WeChat Pay to make purchases at close to 2,500 Starbucks stores across mainland China.
The integrated feature will enable customers in China to gift others with Starbucks-branded products via WeChat. Recipients can save their gifts and memories on their WeChat accounts and redeem their gift at Starbucks stores across China.
The integrated feature will enable customers in China to gift others with Starbucks-branded products via WeChat. Recipients can save their gifts and memories on their WeChat accounts and redeem their gift at Starbucks stores across China.
As part of this partnership, Starbucks will introduce the use of WeChat Pay for purchases in its retail stores. Users can pay for their goods and services from their mobile devices - a popular payment method in China, with more than 300 million users linking their bank cards with WeChat or QQ, another flagship service of Tencent, as of March 2016.
“Starbucks and Tencent share similar values to enable greater human connections through our respective products and services, and I am pleased to partner with an established and respected social and mobile industry leader in China,” said Belinda Wong, CEO, Starbucks China. “This new strategic partnership will leverage the strengths of both Starbucks and WeChat to create a true online-to-offline social gifting platform that will deepen our engagement with our customers in a unique and powerful way. Just as Starbucks cards are among the most gifted around the globe, we aspire to also become the most gifted brand digitally in China.”
“The strategic cooperation between WeChat and Starbucks enables us to bring the unique Starbucks retail experience seamlessly to hundreds of millions of WeChat users in China,” said Allen Zhang, Senior Executive VP, Tencent. “We are happy to be the partner of choice of Starbucks and look forward to deepening our connection to our users through the highest-quality services.”
Starbucks is committed to innovative digital experiences across China. The online social gifting platform is part of the company’s growing digital presence focused on connecting with customers through digital channels, including the Starbucks Mobile App, the My Starbucks Rewards programme and social media. Earlier this year, Starbucks launched a mobile payment system in China aimed at providing My Starbucks Rewards members access to a convenient way to pay for purchases using a preloaded Starbucks Gift Card on their mobile devices.
“Starbucks and Tencent share similar values to enable greater human connections through our respective products and services, and I am pleased to partner with an established and respected social and mobile industry leader in China,” said Belinda Wong, CEO, Starbucks China. “This new strategic partnership will leverage the strengths of both Starbucks and WeChat to create a true online-to-offline social gifting platform that will deepen our engagement with our customers in a unique and powerful way. Just as Starbucks cards are among the most gifted around the globe, we aspire to also become the most gifted brand digitally in China.”
“The strategic cooperation between WeChat and Starbucks enables us to bring the unique Starbucks retail experience seamlessly to hundreds of millions of WeChat users in China,” said Allen Zhang, Senior Executive VP, Tencent. “We are happy to be the partner of choice of Starbucks and look forward to deepening our connection to our users through the highest-quality services.”
Starbucks is committed to innovative digital experiences across China. The online social gifting platform is part of the company’s growing digital presence focused on connecting with customers through digital channels, including the Starbucks Mobile App, the My Starbucks Rewards programme and social media. Earlier this year, Starbucks launched a mobile payment system in China aimed at providing My Starbucks Rewards members access to a convenient way to pay for purchases using a preloaded Starbucks Gift Card on their mobile devices.
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