Tourism brands continue to wrestle with the challenge of guest loyalty and repeat visits amid third-party disruption and increasingly fragmented customer relationships. Sydney-based Local Measure has raised A$4.5 million in funding on the strength of its solutions that address this challenge.
Local Measure has raised A$15 million to date. Participants in the most recent funding round included private investors, funds and private equity firms in the Asia Pacific region.
Local Measure is in place in hotels, theme parks and tourism businesses in more than 380 cities worldwide. The company’s geolocation social intelligence product arms frontline staff with unique real-time information to help them surprise and delight guests, detect and help resolve guest problems and negative reviews before they impact a property’s reputation or performance. The technology also provides data back to the brand to build loyalty among customers across the brand, and at multiple properties, in real-time.
“Customer loyalty is seen as a ‘holy grail’ for hotels and tourism brands, yet to date the industry has generally been unable to capture the data and preferences, in real-time, that customers share during their journey, missing an incredible opportunity to drive loyalty,” said Jonathan Barouch, founder and CEO. “Our technology leverages the growth of social media to provide a new tool for hoteliers and tourism asset managers, who finally have a way to use social intelligence to positively impact guest experiences.
"Local Measure’s location-based technology is tailormade for hotels and tourism brands, providing end-to-end product features to promote gathering accurate, real-time intelligence. It is fully automated, easy to integrate, and low cost – helping hotels connect and engage with guests and deliver a fully personalised guest experience at scale.”
Alan Moss, a Local Measure Advisory Board member who is VP Sales & Operations, Google, said, “I’m delighted to be associated with Local Measure, whose social media intelligence platform is already the foundation of a fast growing, sustainable business. With tremendous growth potential in the US and among hotel brands worldwide, the company will scale even more quickly in 2017, and I look forward to continued good news in the weeks ahead.”
Local Measure has realised more than 150% year-on-year growth in revenues from the hotel sector alone. Current Local Measure clients include AccorHotels, Hardrock, Qantas and Club Med. In Singapore its customers include Singtel and the National Museum of Singapore.
The company also announced that it will be opening a sales and account management office in Dubai, UAE in January, adding to existing local footprint in Sydney, Australia; Singapore, London in the UK and Miami, US. Another US office is also planned.
Local Measure has raised A$15 million to date. Participants in the most recent funding round included private investors, funds and private equity firms in the Asia Pacific region.
Local Measure is in place in hotels, theme parks and tourism businesses in more than 380 cities worldwide. The company’s geolocation social intelligence product arms frontline staff with unique real-time information to help them surprise and delight guests, detect and help resolve guest problems and negative reviews before they impact a property’s reputation or performance. The technology also provides data back to the brand to build loyalty among customers across the brand, and at multiple properties, in real-time.
“Customer loyalty is seen as a ‘holy grail’ for hotels and tourism brands, yet to date the industry has generally been unable to capture the data and preferences, in real-time, that customers share during their journey, missing an incredible opportunity to drive loyalty,” said Jonathan Barouch, founder and CEO. “Our technology leverages the growth of social media to provide a new tool for hoteliers and tourism asset managers, who finally have a way to use social intelligence to positively impact guest experiences.
"Local Measure’s location-based technology is tailormade for hotels and tourism brands, providing end-to-end product features to promote gathering accurate, real-time intelligence. It is fully automated, easy to integrate, and low cost – helping hotels connect and engage with guests and deliver a fully personalised guest experience at scale.”
Alan Moss, a Local Measure Advisory Board member who is VP Sales & Operations, Google, said, “I’m delighted to be associated with Local Measure, whose social media intelligence platform is already the foundation of a fast growing, sustainable business. With tremendous growth potential in the US and among hotel brands worldwide, the company will scale even more quickly in 2017, and I look forward to continued good news in the weeks ahead.”
Local Measure has realised more than 150% year-on-year growth in revenues from the hotel sector alone. Current Local Measure clients include AccorHotels, Hardrock, Qantas and Club Med. In Singapore its customers include Singtel and the National Museum of Singapore.
The company also announced that it will be opening a sales and account management office in Dubai, UAE in January, adding to existing local footprint in Sydney, Australia; Singapore, London in the UK and Miami, US. Another US office is also planned.
posted from Bloggeroid
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