TechTrade Asia is about the computer and communications technology trade in Asia Pacific and the Middle East, and designed to be inclusive: new developments with technology vendors, channel partners, and manufacturers, as well as major trends, product launches and standards for the enterprise (B2B) and consumer (B2C) world. Central Asia is occasionally featured.
The blog covers electronics, hardware, software, services, and channels, through news, trends, surveys, appointments, awards, case studies and customer testimonials, but the announcement should be fairly recent and within the regional scope for the blog. As a rule of thumb the information must impact businesses in Asia Pacific and the Middle East and be about destinations in these regions, as opposed to Asian companies targeting businesses in other parts of the world:
European company opens office in Asia - yes
Asian company expands into Middle East - yes
Asian company supports European laws - no
Global sports event - maybe
TechTrade Asia is also about the tech ecosystem. If the IT industry were a library full of books, I'd be blogging about new libraries, legislation impacting libraries, partnerships between libraries and other libraries or other organisations, spaces for libraries, library furniture like shelves and sorting systems, book sellers, ways to organise the books, new types of books like e-books, trends in readership and so on. I would not cover the actual books unless it is a bestseller, extremely unusual in some way, a reference tool like a dictionary or a translator which might be useful for all libraries to acquire.
In the tech world, libraries = vendors, spaces for libraries = data centres and Internet cables, sellers = channel partners, ways to organise books =s oftware for application performance management etc, furniture = hardware, software and services, reading trends = user behaviour and consumption trends, new types of books = innovations like virtual reality. Books = software or apps. I do cover selected apps in sister blog WorkSmart Asia.
While enterprise technology predominates, TechTrade Asia is about the full spectrum of technology, including consumer technology, so long as it impacts the industry. Technology in other disciplines may be featured if there is some overlap with computers and communications, likely these days with the Internet of Things.
Announcements such as sales and discounts or in-depth descriptions of products and services are rarely featured unless I feel they are significant to the industry as a whole. Such stories often have a place in the sister blog WorkSmart Asia however.
As resources are limited this blog is not meant to be first with the news, nor provide a comprehensive overview of the industry. Editorially TechTrade Asia provides an alternative perspective of the industry through a personal curation of news items.
Target Audience
This blog focuses on anyone working in the trade as well as on actual users of technology, especially enterprise technology.
Although there is an option for receiving stories by email on the site, this is third-party technology and I don't get details of these readers, hence am unable to provide a breakdown of the demographics of readers beyond the overviews that Google Analytics provides (please ask).
Google Analytics says average monthly views went above 14,000 in 2016.
Frequency
This Singapore-based blog is updated at least once a week. Mondays are the best days to visit, though there are often additions over the week.
Amplification
I may share the events I cover 'live' on Instagram, Twitter and Facebook.
Blog posts from TechTrade Asia are occasionally referenced in sister blogs, or in social media. TechTrade Asia has its own Facebook account, Instagram account, @techtradeasia, and I tweet for the blogs at @jtang_8. I also have a personal Instagram account, a personal Twitter account, a personal Facebook account and a Facebook community page which may feature links from TechTrade Asia, though not often. Office openings, appointment stories and research findings may be shared on LinkedIn.
Posts are also shared on Google+, either on my personal Google+ account, my professional Google+ account, or both.
Editorial Calendar for 2017
Technology trends predicted for 2018
For the 2018 predictions, the proposed areas of focus are:
- Best practices for digital transformation, and the evolution of enabling technologies
- How e-commerce will play out differently in the Asia Pacific/Middle East regions
- The maturing Internet of Things
- Making smart cities smarter
- Managing cybersecurity (including Blockchain, ransomware)
- Artificial intelligence (AI), machine learning and deep learning
- Big data analytics (including genomics, sports analytics)
- Emerging technologies for 2018: 3D printing, 5G, connected cars, fintech, genomics, robotics, virtual reality/augmented reality, quantum computing
- What technologies and technology-related behaviours will be significant for the next year
- Why these are significant for companies
- What business owners and IT decision makers can do about it
Comments should be fairly short, around 100 words per point. There is no need to cite third party research. Please include spokesperson details and a low-resolution image of the spokesperson.
Have a look at the published set of predictions for 2017
Editorial Calendar for 2018/19
Technology milestones for 2018
Commentary on technology milestones for the current year are published at the end of the year. Topics are finalised in October.
For the end-2018 milestones cycle, the areas of focus are:
- Digital transformation
- Hybrid cloud
- Workplace evolution
- Retail, e-commerce and payments in the Asia Pacific/Middle East regions
- Smart cities, public safety and the Internet of Things
- The changing face of cybersecurity
- Artificial intelligence (AI), machine learning and deep learning
- Virtual and augmented reality
For the milestones pieces, please send commentary by mid-November on what the milestones for these areas of focus were, specifically:
- Common misconceptions
- What milestones did you see in the industry in 2018?
- What should the industry be focusing on?
- Next steps for the industry as a whole, advice for governments
Please include spokesperson details and a low-resolution image of the spokesperson.
Examples of year-end roundups for 2017:
Examples of year-end roundups for 2017:
Technology trends predicted for 2019
For the 2019 predictions, the proposed areas of focus are:
- Best practices for digital transformation, and the evolution of enabling technologies
- How e-commerce will play out differently in the Asia Pacific/Middle East regions
- The maturing Internet of Things
- Making smart cities smarter
- Managing cybersecurity (including Blockchain, ransomware)
- Artificial intelligence (AI), machine learning and deep learning
- Big data analytics (including genomics, sports analytics)
- Emerging technologies for 2019: 3D printing, 5G, connected cars, fintech, genomics, robotics, virtual reality/augmented reality, quantum computing
- What technologies and technology-related behaviours will be significant for the next year
- Why these are significant for companies
- What business owners and IT decision makers can do about it
A link to the published predictions for 2018 will be included when ready.
Business Model
Content in this blog from press releases, event attendance and event coverage are free. Major technology conferences are often covered, such as CommunicAsia in Singapore, as well as Mobile World Congress and CES.
I am open to payment for sponsored content - which will carry a 'sponsored' label - and may also do unsponsored interviews about a company if I happen to be working on other paid projects with that company. Coverage from media trips is free but will also mention that the travel and accommodation costs are sponsored.
I do not work on the blog full-time as I have to pay my bills through other means. Let me know if you have freelance writing assignments in mind.
I do not have a formal media kit or rate card since coverage is generally free at this time. Pricing will vary for sponsored content depending on the amount of work involved.
Blogger Profile
I've created tech, B2C and B2B content in journalism, public relations, and for digital marketing and content marketing for a number of years. In addition to Singapore I have lived in Australia, Hong Kong, Taiwan, and Oman.
What I can do
I'm based in Singapore, and happy to accept press releases and invitations to events (both locally or overseas) emailed to me for consideration. There may be more Singapore-based content as I am based in Singapore but content from anywhere else in Asia, the Pacific or the Middle East is welcome.
I do visit the wires and the newsrooms of various companies on occasion as well. I also cover selected events in person in Singapore, but don't really do interviews unless they are paid in some way.
Contributed articles are accepted if they are sponsored, and will carry the "sponsored" label.
I get more press releases and invitations to press events that I can handle, so no promises as to coverage. Coverage depends on a combination of relevance, timing, and whether I have the time to blog vs paid assignments. Events that I cover in person do get priority, but coverage again depends on relevance.
Press releases which are a couple of weeks old or more are unlikely to be featured, though I sometimes queue posts for a future date. This is usually because there are too many posts about the same company or the same type of posts (surveys, case studies etc) are appearing in the same day or week. I may blog about mergers and acquisitions but typically not about financial results. Please note that posts may be updated with new content like pictures and links etc after publication.
The blogging process for WorkSmart Asia is explained here, and it is basically similar for TechTrade Asia.
Contact
Please email me at tangjoy (at) gmail (dot) com, and feel free to send WhatsApp messages thereafter (the WhatsApp contact is in my email signature). I am happy to be contacted by WhatsApp.
Glossary
AED - Emirati dirham. DHS also refers to the Emirati dirham but this abbreviation is not used. CAGR - compound annual growth rate CSR - corporate social responsibility
eDM - electronic direct mail, marketing-oriented email
EVP - Executive VP
GCC - Gulf Cooperation Council
GM - General Manager
HE - His Excellency/Her Excellency
HH - His Highness/Her Highness
HRH - His/Her Royal Highness
ICT - Information and communications technology
INR - This abbreviation is not used for Indian rupees. Rs is used instead.
IT - Information technology, sometimes paired with OT, operational technology
JPY - Japanese yen; this abbreviation is not used, 'yen' is used instead
K - 1,000
KSA - Kingdom of Saudi Arabia
MD - Managing Director
QoQ - quarter on quarter, meaning a figure compared compared to the same figure a quarter ago.
QR - Qatari riyal
RM - Malaysian ringgit (MYR)
RO - Rial Omani. The abbreviation OR for Omani rial is not used.
RMB - Chinese renminbi (CNY)
SGD - Singapore dollar; this abbreviation is not used. S$ is used instead
Sq ft - square feet
Sq m - square metre
SR - Saudi rial
SVP - Senior VP, see VP
THB - Thai baht
UAE - United Arab Emirates
UK - United Kingdom
US - United States of America. USA is not used.
USD - US dollars. This abbreviation is not used. US$ is used instead
VP - Vice President
YoY - year on year, meaning a figure compared compared to the same figure a year ago.
Disclaimer and privacy
The author includes news, trends, products, and services in this blog as information which may be of interest to others. It is assumed in good faith that the entities mentioned are genuine organisations offering bona fide services. Any conclusions made or activities undertaken as a result of these blog posts is at readers' own risk.
Blogger.com and Google Analytics do capture data about visitor behaviour. The data provides insights about viewership and the popularity of various blog posts. Any additional information requested, whether personally identifiable or otherwise, is not part of the blog structure and readers provide it at their own risk.
Registered trademarks belong to their owners. I retain copyright to opinions added or edits that I have made to information provided by third parties.
The link for this page is http://www.techtradeasia.info/2017/01/techtrade-asia-background-blog-profile.html
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