· Pilot programme delivers technology industry’s first packaging trays with 25% recycled ocean plastic content
· Programme supports Dell Legacy of Good goal of 100% sustainable packaging by 2020
· Dell’s ocean plastics research published to encourage industry toward a global ocean plastics supply chain
Dell has announced the technology industry’s first shipment of ocean plastics packaging, the result of a commercial-scale pilot programme making use of recycled plastics collected from waterways and beaches.
Dell recycled the plastics for use in the new packaging tray for its Dell XPS 13 2-in-1, building on Dell’s broader sustainable supply chain strategy. In 2017, its ocean plastics pilot will keep 16,000 pounds (about 7,257 kg) of plastic from entering the ocean.
Dell will transition its XPS 13 2-in-1 packaging to the ocean plastics version beginning April 30, 2017. The company also will include educational information on its packaging to raise global awareness and action on ocean ecosystem health solutions, an area of shared interest between Dell, its Social Good Advocate, Adrian Grenier and the Lonely Whale Foundation. Grenier is a US actor, director, and producer.
In partnership with Grenier and the Lonely Whale Foundation, Dell has helped to increase understanding of ocean health issues, using virtual reality technology to bring people closer to the issues facing the oceans. A recent study* reported between 4.8 and 12.7 million metric tons of mismanaged plastic waste entered the ocean in 2010 alone. According to a study done by the Ocean Conservancy in 2015, as much as 60% of ocean plastics come from Asia - China, Indonesia, the Philippines, Thailand and Vietnam. Indonesia is the biggest contributor of ocean plastics waste in Southeast Asia.
Given Asia is where many of Dell’s products are manufactured and where the majority of ocean plastic originates, Dell is exploring sustainable sourcing options across the region. Dell has published a white paper on sourcing strategies and plans to convene a cross-industry working group that will address ocean plastics on a global scale.
To help ensure the packaging does not end up back in the oceans, Dell will stamp each tray with the No. 2 recycling symbol, designating it as HDPE. HDPE is commonly recyclable in many locations. Dell’s packaging team designs and sources its product packaging to be more than 93% recyclable by weight.
The ocean plastics supply chain process is made of multiple stages:
Dell’s pilot programme – an environmental industry first – follows a successful feasibility study launched March 2016 in Haiti. Dell was the first, and continues to be the only company to offer computers and monitors that contain e-waste plastics and recycled carbon fibre. The company has a history of incorporating sustainable and recycled materials into its products and packaging. Since 2008, Dell has included post-consumer recycled plastics in its desktops, and as of January 2017, reached its 2020 goal of using 50 million pounds (about 22.7 million kg) of recycled materials in its products.
Kevin Brown, Chief Supply Chain Officer, Dell said, “This new packaging initiative demonstrates that there are real global business applications for ocean plastics that deliver positive results for our business and planet. We look forward to working across industries for broader impact.”
Grenier said, “I am so proud to see the goal of my partnership with Dell fully realised in this programme. Not only are we keeping plastics from entering our ocean, but we are also educating consumers and leading by example through developing new and innovative business systems. The health of our ocean affects the health of our families and our communities, this is one example of our collective ability to protect it.”
Interested?
Read the white paper, Sourcing Ocean Plastics
*JR Jambeck, R. Geyer, C. Wilcox, TR Siegler, M. Perryman, A. Andrady, R. Narayan, KL Law: Plastic waste inputs from land into the ocean. Science, 2015; 347 (6223): 768 DOI
· Programme supports Dell Legacy of Good goal of 100% sustainable packaging by 2020
· Dell’s ocean plastics research published to encourage industry toward a global ocean plastics supply chain
 |
| Source: Dell infographic. The recycling process. |
Dell has announced the technology industry’s first shipment of ocean plastics packaging, the result of a commercial-scale pilot programme making use of recycled plastics collected from waterways and beaches.
Dell recycled the plastics for use in the new packaging tray for its Dell XPS 13 2-in-1, building on Dell’s broader sustainable supply chain strategy. In 2017, its ocean plastics pilot will keep 16,000 pounds (about 7,257 kg) of plastic from entering the ocean.
Dell will transition its XPS 13 2-in-1 packaging to the ocean plastics version beginning April 30, 2017. The company also will include educational information on its packaging to raise global awareness and action on ocean ecosystem health solutions, an area of shared interest between Dell, its Social Good Advocate, Adrian Grenier and the Lonely Whale Foundation. Grenier is a US actor, director, and producer.
In partnership with Grenier and the Lonely Whale Foundation, Dell has helped to increase understanding of ocean health issues, using virtual reality technology to bring people closer to the issues facing the oceans. A recent study* reported between 4.8 and 12.7 million metric tons of mismanaged plastic waste entered the ocean in 2010 alone. According to a study done by the Ocean Conservancy in 2015, as much as 60% of ocean plastics come from Asia - China, Indonesia, the Philippines, Thailand and Vietnam. Indonesia is the biggest contributor of ocean plastics waste in Southeast Asia.
Given Asia is where many of Dell’s products are manufactured and where the majority of ocean plastic originates, Dell is exploring sustainable sourcing options across the region. Dell has published a white paper on sourcing strategies and plans to convene a cross-industry working group that will address ocean plastics on a global scale.
To help ensure the packaging does not end up back in the oceans, Dell will stamp each tray with the No. 2 recycling symbol, designating it as HDPE. HDPE is commonly recyclable in many locations. Dell’s packaging team designs and sources its product packaging to be more than 93% recyclable by weight.
The ocean plastics supply chain process is made of multiple stages:
- Dell’s partners intercept ocean plastics at the source in waterways, shorelines and beaches before it reaches the ocean.
- It then processes and refines the used plastics, mixes the ocean plastic (25%) with other recycled HDPE plastics (the remaining 75%) from sources like bottles and food storage containers.
- Finally, it moulds the resulting recycled plastic flake into new packaging trays and ship the trays for final packaging and customer delivery.
Dell’s pilot programme – an environmental industry first – follows a successful feasibility study launched March 2016 in Haiti. Dell was the first, and continues to be the only company to offer computers and monitors that contain e-waste plastics and recycled carbon fibre. The company has a history of incorporating sustainable and recycled materials into its products and packaging. Since 2008, Dell has included post-consumer recycled plastics in its desktops, and as of January 2017, reached its 2020 goal of using 50 million pounds (about 22.7 million kg) of recycled materials in its products.
Kevin Brown, Chief Supply Chain Officer, Dell said, “This new packaging initiative demonstrates that there are real global business applications for ocean plastics that deliver positive results for our business and planet. We look forward to working across industries for broader impact.”
Grenier said, “I am so proud to see the goal of my partnership with Dell fully realised in this programme. Not only are we keeping plastics from entering our ocean, but we are also educating consumers and leading by example through developing new and innovative business systems. The health of our ocean affects the health of our families and our communities, this is one example of our collective ability to protect it.”
Interested?
Read the white paper, Sourcing Ocean Plastics
*JR Jambeck, R. Geyer, C. Wilcox, TR Siegler, M. Perryman, A. Andrady, R. Narayan, KL Law: Plastic waste inputs from land into the ocean. Science, 2015; 347 (6223): 768 DOI
posted from Bloggeroid
No comments:
Post a Comment