Dell EMC expands partner programme with offerings for varied service providers

· Dell EMC enables service provider partners to transform their infrastructure, differentiate services, compete effectively

· Investment in Dell EMC Partner Program with expanded Cloud Service Provider programme track helps accelerate service creation, adoption and monetisation

· Specific engineering practice for state-of-the-art, validated service provider systems


Dell EMC has announced an enhanced focus and investment in the varied service provider industry, which includes communications service providers, cable multiple system operators, hosting/co-location providers, public cloud providers, vertical market cloud specialists, and consumer webtech providers. The effort includes an expanded service provider track in the Dell EMC Partner Program and a new solutions engineering practice.

As traditional enterprises shift investments to enable their digital transformation and cloud delivery models, they increasingly rely on modernised, flexible and agile service providers. Adapting to this shift, service providers increasingly turn to common infrastructure building blocks of compute, storage and networking for multi-cloud services to increase their operational agility, speed time-to-service delivery, raise customer satisfaction and build differentiation into how they manage and operate cloud services. These building blocks – whether from systems integrators, network equipment providers or infrastructure providers – must meet the industry’s rigorous requirements and specifications.

The Cloud Service Provider track in the 2017 Dell EMC Partner Program features an expanded go-to-market engine, anticipating significant scaling of the Dell EMC partner ecosystem. Participating partners can leverage the programme to create differentiated cloud services, shorten time-to-market and accelerate time-to-revenue. Key investments demonstrating the Dell EMC commitment include:

· Strengthened partner compensation benefits including predictable revenue-based rebates and access to both earned- and proposal-based business development funds

· Enhanced rewards for cloud resale partnering between participants in the Dell EMC Partner Program Cloud Service Provider and Solution Provider tracks

· Increased Dell EMC sales and marketing investments that expand the available sell-with and sell-out resources on behalf of service provider partners globally and regionally

To complement the partner programme, Dell EMC is also investing in a global solutions engineering practice to produce a wide range of tested and validated systems for various service provider use cases.

The service provider solutions engineering practice will focus initially on network functions virtualisation (NFV) solutions principally for communications service providers. For mobile operators, Dell EMC plans to introduce validated systems for virtual evolved packet core (vEPC) with Affirmed Networks and virtual IP multimedia subsystem (vIMS) with MetaSwitch Networks. Dell EMC also expects to introduce validated vCPE/SD-WAN systems with Versa Networks for modernising enterprise network connectivity and virtual private networks.

Tian Beng Ng, Senior VP and GM, Channels, Asia Pacific Japan, Dell EMC said, “With organisations in APJ transforming their businesses in the digital era, their expectations from service providers have evolved. The industry needs to adapt how services are created and consumed – they need flexibility and speed at a low cost. With our investment in the expanded service provider track augmenting the Dell EMC Partner Program, we are committed to assisting the service provider partners with the best technology and go-to-market support to quickly scale and offer differentiated services. As a result, we foresee an increase in their capability to meet the changing needs of their customers, be more competitive and grow their businesses.”

Sandeep Shirodkar, GM, Alliance and Service Provider Business, Asia Pacific and Japan at Dell EMC said, “In a mobile-first and software-defined world, service providers in the APJ region need to shift away from the traditional ways of meeting customer requirements. Our goal is to help service providers digitally transform their operations and delivery models with modern internal infrastructures using common, scalable and flexible building blocks.

"With our deep knowledge of the service providers’ environments, business requirements and partners, we can deliver best-in-class solutions – from hardware to platforms to fully validated systems. With its enhanced focus on helping service providers sell – out their infrastructure and solutions on a dedicated, hybrid or shared models of consumption, Dell EMC delivers a competitive advantage to service providers enabling a win-win engagement for all stakeholders.”

Interested?

· The Cloud Service Provider track in the 2017 Dell EMC Partner Program is currently active; and is expected to grow to well over 300 participating partners around the world

· The enhanced Dell EMC Partner Portal is live now, providing a single point of access to all partner-related assets, benefits and services

· The Dell EMC validated systems for service providers are expected to be available in the spring of 2017