Lazada Malaysia has received 6.3 million visits to its sites and apps in the first 48
hours of its 5th birthday sale. Lazada Malaysia is featuring over 1 million deals offered by its brand and seller partners in its birthday campaign.
Since the campaign started at midnight on 22 March, shoppers at Lazada Malaysia have been snapping up items ranging from fashion apparel to toys, appliances, suitcases and kitchen utensils. Shoppers carted away finds such as the Microsoft Surface Pro, as well as limited flash sales gems under RM1 such as six-piece NaVa Opal plates, Puma shoe bags and digital scales. One of the fastest-moving products was the 2kg Milo Active Go beverage which at RM26.90 saw about 7,000 packets flying off the shelves in two hours.
"We are surprised about how well our birthday campaign has been doing so far, and thank all customers for their strong support. We still have a few more hours before the campaign ends at 11.59 pm today, so don't miss out on the amazing deals and surprises," said Hans-Peter Ressel, CEO, Lazada Malaysia on March 24.
The Lazada Birthday campaign is a region-wide shopping event and is only second to the Lazada Online Revolution, Southeast Asia's largest shopping event. In addition to providing great deals and fun surprises, the campaign also celebrates and recognises the support Lazada has received from its customers and partners over the past years.
The story is equally upbeat in the Philippines. With a record 91% market share in the Philippine e-commerce category, Lazada Philippines has plenty to celebrate for its 5th year anniversary. Since its recent acquisition by e-commerce giant Alibaba.com, the country's dominant online shopping and selling destination has shown no sign of slowing down.
In five years, Lazada has been able to guard and grow e-commerce in the Philippines with commitment to assortment, convenience, and topnotch service, the company said. It has 6.3 million items under categories such as electronics, fashion, home & living, travel, toys, grocery items, and pet goods, for example.
In terms of convenience customers have 24x7 access via website or mobile app, free shipping around Metro Manila and nationwide with a minimum purchase of P1,000, and free returns. Lazada also offers a variety of payment options, including credit and debit cards and cash-on-delivery.
A few days before, Lazada Singapore had announced three official stores or online 'shop-in-shops' on its marketplace. Each official shop-in-shop allows the individual brands to retain their identity across online and offline channels, giving shoppers a way to connect with the brands, but within the Lazada platform.
Earlier this year, Lazada acquired RedMart, marking their move into the grocery category, specifically fresh and frozen products. Shoppers can now buy certain products from RedMart directly via Lazada Singapore, the first step towards a larger partnership between the two companies.
"We are excited about working together with Lazada Singapore, especially at a time that marks their third year serving shoppers in the country," said Penny Cox, VP Commercial and Marketing at RedMart.
Lazada Singapore currently hosts over 300 official brand stores. With Nestle as an addition, shoppers on Lazada can access Nestle's range of brands and products including Milo, Nescafe Dolce Gusto, Nan Mom & Me and more.
Chow Phee Chat, Director, Marketing Communications and Corporate Affairs of Nestle Singapore shared. "The shop-in-shop platform is an exciting way to engage consumers and delight them with easy access to the best deals at Nestle. Lazada's effortless customer experience goes hand-in-hand with our focus on delivering great quality and taste to consumers."
Coca-Cola went live on Lazada earlier in March, offering shoppers a wide range of drink choices from sparkling drinks to teas, juices and water. "It's been a great experience working with Lazada. There is much opportunity for collaboration and we are excited to do more together, very soon," said Stephen Lusk, CEO Coca-Cola Bottling Investments Group, Singapore, Malaysia and Brunei.
The marketplace has also launched official shop-in-shops for local bookstore MPH, Singapore jewellery label SK Jewellery, Hong Kong jewellery brand Chow Tai Fook, South Korean skincare and cosmetics brand, Mamonde, fashion labels Esprit, Doc Martens and Bonia as well as Kleenex.
Interested?
Download the official Lazada shopping app on Android or iOS
After Lazada Malaysia's 5th birthday campaign, consumers, particularly those who miss out on the amazing deals, can look forward to the Lazada Big Baby Fair - Malaysia's largest online sale on kids and baby products - from March 29 to April 2.
Since the campaign started at midnight on 22 March, shoppers at Lazada Malaysia have been snapping up items ranging from fashion apparel to toys, appliances, suitcases and kitchen utensils. Shoppers carted away finds such as the Microsoft Surface Pro, as well as limited flash sales gems under RM1 such as six-piece NaVa Opal plates, Puma shoe bags and digital scales. One of the fastest-moving products was the 2kg Milo Active Go beverage which at RM26.90 saw about 7,000 packets flying off the shelves in two hours.
"We are surprised about how well our birthday campaign has been doing so far, and thank all customers for their strong support. We still have a few more hours before the campaign ends at 11.59 pm today, so don't miss out on the amazing deals and surprises," said Hans-Peter Ressel, CEO, Lazada Malaysia on March 24.
The Lazada Birthday campaign is a region-wide shopping event and is only second to the Lazada Online Revolution, Southeast Asia's largest shopping event. In addition to providing great deals and fun surprises, the campaign also celebrates and recognises the support Lazada has received from its customers and partners over the past years.
The story is equally upbeat in the Philippines. With a record 91% market share in the Philippine e-commerce category, Lazada Philippines has plenty to celebrate for its 5th year anniversary. Since its recent acquisition by e-commerce giant Alibaba.com, the country's dominant online shopping and selling destination has shown no sign of slowing down.
In five years, Lazada has been able to guard and grow e-commerce in the Philippines with commitment to assortment, convenience, and topnotch service, the company said. It has 6.3 million items under categories such as electronics, fashion, home & living, travel, toys, grocery items, and pet goods, for example.
In terms of convenience customers have 24x7 access via website or mobile app, free shipping around Metro Manila and nationwide with a minimum purchase of P1,000, and free returns. Lazada also offers a variety of payment options, including credit and debit cards and cash-on-delivery.
A few days before, Lazada Singapore had announced three official stores or online 'shop-in-shops' on its marketplace. Each official shop-in-shop allows the individual brands to retain their identity across online and offline channels, giving shoppers a way to connect with the brands, but within the Lazada platform.
Earlier this year, Lazada acquired RedMart, marking their move into the grocery category, specifically fresh and frozen products. Shoppers can now buy certain products from RedMart directly via Lazada Singapore, the first step towards a larger partnership between the two companies.
"We are excited about working together with Lazada Singapore, especially at a time that marks their third year serving shoppers in the country," said Penny Cox, VP Commercial and Marketing at RedMart.
Lazada Singapore currently hosts over 300 official brand stores. With Nestle as an addition, shoppers on Lazada can access Nestle's range of brands and products including Milo, Nescafe Dolce Gusto, Nan Mom & Me and more.
Chow Phee Chat, Director, Marketing Communications and Corporate Affairs of Nestle Singapore shared. "The shop-in-shop platform is an exciting way to engage consumers and delight them with easy access to the best deals at Nestle. Lazada's effortless customer experience goes hand-in-hand with our focus on delivering great quality and taste to consumers."
Coca-Cola went live on Lazada earlier in March, offering shoppers a wide range of drink choices from sparkling drinks to teas, juices and water. "It's been a great experience working with Lazada. There is much opportunity for collaboration and we are excited to do more together, very soon," said Stephen Lusk, CEO Coca-Cola Bottling Investments Group, Singapore, Malaysia and Brunei.
The marketplace has also launched official shop-in-shops for local bookstore MPH, Singapore jewellery label SK Jewellery, Hong Kong jewellery brand Chow Tai Fook, South Korean skincare and cosmetics brand, Mamonde, fashion labels Esprit, Doc Martens and Bonia as well as Kleenex.
Interested?
Download the official Lazada shopping app on Android or iOS
After Lazada Malaysia's 5th birthday campaign, consumers, particularly those who miss out on the amazing deals, can look forward to the Lazada Big Baby Fair - Malaysia's largest online sale on kids and baby products - from March 29 to April 2.
posted from Bloggeroid
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