Adobe has unveiled Experience Cloud, a set of cloud services designed to give enterprises everything they need to deliver exceptional customer experiences, at Summit 2017 last month.
According to Adobe, an exceptional experience is the most important step in a long-term relationship with a customer and requires deep intelligence and amazing design. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform, Adobe’s underlying, cross-cloud architecture that unifies content and data. Experience Cloud also integrates with Adobe Creative Cloud and Document Cloud.
Adobe Marketing Cloud
Adobe Marketing Cloud offers an integrated set of solutions that empower marketers to craft experiences that differentiate their brands, connect with customers and proactively engage them. Adobe Marketing Cloud includes Adobe Experience Manager, Adobe Target, Adobe Campaign, Adobe Social and Adobe Primetime, and helps brands accomplish the following at scale: manage, personalise, optimise and orchestrate campaigns and customer journeys.
Adobe Advertising Cloud
Adobe Advertising Cloud is an end-to-end platform for managing advertising across traditional TV and digital formats. Combining capabilities from Adobe Media Optimizer and recently-acquired TubeMogul, Adobe Advertising Cloud simplifies the delivery of video, display and search advertising across channels and screens. Now available globally, Adobe Advertising Cloud includes three offerings:
Adobe Analytics Cloud is the customer intelligence engine that powers businesses by enabling them to move from insights to action in real-time by integrating audience data across all Adobe clouds. Adobe Analytics Cloud combines Adobe Audience Manager, the data and audience management platform, and Adobe Analytics, which applies real-time analytics and detailed audience segmentation across all marketing channels.
Built on the Adobe Cloud Platform, which provides open APIs, a standard data model, and Adobe Sensei, Adobe’s unified AI and machine learning framework, Adobe Analytics Cloud enables brands to better capture, aggregate, rationalise and understand vast amounts of disparate data and then translate that data into singular profiles of their customers.
Adobe Experience Cloud integrations
The new integrations with Adobe Experience Cloud available on Adobe Exchange include AppDynamics’ integration, which enables marketers to see when and why a customer is having a poor app experience and use that data to trigger marketing events, like a personalised email with an offer to win back a customer.
New to the Adobe Cloud Platform
Adobe additionally introduced new enhancements to its Adobe Cloud Platform. Key updates include new Sensei capabilities for enterprise customers as well as new tools and partner integrations available through Adobe I/O, Adobe’s cross-cloud developer portal. In addition, AppDynamics, Clicktale, Dun & Bradstreet, ForeSee, Mastercard, Ooyala, SapientRazorfish and others announced new Adobe Experience Cloud integrations, now available on Adobe Exchange.
The enhancements to the Adobe Cloud Platform include:
A new standard data model establishes standards and makes it easy for enterprise companies to integrate content, data and intelligence into existing processes and data systems, developed by Adobe and Microsoft together with Acxiom, AppDynamics, Dun & Bradstreet, Mastercard, Qualtrics, Zendesk, [24]7 and others. The participants are committed to building applications based on the new language.
Adobe also announced Launch, a tag management solution built on the Adobe Cloud Platform. With Launch, third-party developers can build, maintain and continuously update their own integrations with Adobe Experience Cloud, significantly reducing time to market. Leveraging Launch’s app store-like interface, brands can deploy web apps from Adobe and third-party developers with ease, define what customer behaviors to capture and determine how that data should be used across their digital marketing tools. Businesses including Dun & Bradstreet, Facebook, Twitter, Zendesk and [24]7 are among the first users of Launch.
Adobe further announced enhancements to Adobe I/O, its cross-cloud developer portal. New I/O Events and Creative Cloud APIs offer developers access to Creative Cloud assets and events. For example, a developer can build a custom application that responds when a creative file is changed, or a new Creative Cloud asset is uploaded, and programmatically move that content into marketing execution.
Added Adobe Sensei capabilities
Adobe Sensei, the intelligence layer in the Adobe Cloud Platform, offers customers a unified artificial intelligence (AI) and machine learning framework as well as intelligent services. New Sensei capabilities for the enterprise include Fluid Experiences, Auto-Target, Enhanced Anomaly Detection and Contribution Analysis.
Fluid Experiences enable brands to deliver the experience consumers expect across any connected screen, including social, virtual reality (VR), Internet of Things (IoT) devices and physical screens. Auto-Target eliminates the complexity associated with manual testing and deterministic or rules-based content personalisation. The company also released Enhanced Anomaly Detection and Contribution Analysis to help brands identify statistically significant events, pinpoint sources and optimise the user experience.
Abhay Parasnis, Executive VP and CTO, Adobe said, "Innovation in Adobe Sensei, our AI, machine learning and deep learning framework, dramatically accelerates and improves the design and delivery of experiences across any customer touch point.”
Adobe-Microsoft collaboration
Adobe and Microsoft further announced availability of their first set of joint solutions designed to help enterprises transform their customer experiences. The joint solutions integrate Adobe Experience Cloud with Microsoft Azure, Microsoft Dynamics 365 and Microsoft PowerBI. These solutions will transform cross-channel experiences and campaign orchestration using Adobe Experience Cloud and Microsoft Cloud. Specifically:
The integration of Adobe Campaign and Microsoft Dynamics 365 enables enterprises to compile customer insights across various channels, creating a single view of the customer that can be used to personalize experiences across marketing touchpoints.
Adobe Analytics plus Microsoft Power BI offers increased insights across the enterprise. Brands are able to pull behavioural data into Power BI to visualise the impact of campaigns across segments, understand which customer touchpoints are most effective, and turn these insights into actionable, successful outcomes in real-time.
Adobe Experience Manager Sites Managed Service is now available on Microsoft Azure, letting companies deliver personalised web experiences faster and more efficiently.
posted from Bloggeroid
According to Adobe, an exceptional experience is the most important step in a long-term relationship with a customer and requires deep intelligence and amazing design. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform, Adobe’s underlying, cross-cloud architecture that unifies content and data. Experience Cloud also integrates with Adobe Creative Cloud and Document Cloud.
Adobe Marketing Cloud
Adobe Marketing Cloud offers an integrated set of solutions that empower marketers to craft experiences that differentiate their brands, connect with customers and proactively engage them. Adobe Marketing Cloud includes Adobe Experience Manager, Adobe Target, Adobe Campaign, Adobe Social and Adobe Primetime, and helps brands accomplish the following at scale: manage, personalise, optimise and orchestrate campaigns and customer journeys.
Adobe Advertising Cloud
Adobe Advertising Cloud is an end-to-end platform for managing advertising across traditional TV and digital formats. Combining capabilities from Adobe Media Optimizer and recently-acquired TubeMogul, Adobe Advertising Cloud simplifies the delivery of video, display and search advertising across channels and screens. Now available globally, Adobe Advertising Cloud includes three offerings:
- AMO Search: the leading search management platform
- AMO Demand Side Platform: automates display, social, video and programmatic TV buying
- AMO Dynamic Creative Optimization (DCO): dynamic creative optimisation tied into Creative Cloud
Adobe Analytics Cloud is the customer intelligence engine that powers businesses by enabling them to move from insights to action in real-time by integrating audience data across all Adobe clouds. Adobe Analytics Cloud combines Adobe Audience Manager, the data and audience management platform, and Adobe Analytics, which applies real-time analytics and detailed audience segmentation across all marketing channels.
Built on the Adobe Cloud Platform, which provides open APIs, a standard data model, and Adobe Sensei, Adobe’s unified AI and machine learning framework, Adobe Analytics Cloud enables brands to better capture, aggregate, rationalise and understand vast amounts of disparate data and then translate that data into singular profiles of their customers.
Adobe Experience Cloud integrations
The new integrations with Adobe Experience Cloud available on Adobe Exchange include AppDynamics’ integration, which enables marketers to see when and why a customer is having a poor app experience and use that data to trigger marketing events, like a personalised email with an offer to win back a customer.
New to the Adobe Cloud Platform
Adobe additionally introduced new enhancements to its Adobe Cloud Platform. Key updates include new Sensei capabilities for enterprise customers as well as new tools and partner integrations available through Adobe I/O, Adobe’s cross-cloud developer portal. In addition, AppDynamics, Clicktale, Dun & Bradstreet, ForeSee, Mastercard, Ooyala, SapientRazorfish and others announced new Adobe Experience Cloud integrations, now available on Adobe Exchange.
The enhancements to the Adobe Cloud Platform include:
A new standard data model establishes standards and makes it easy for enterprise companies to integrate content, data and intelligence into existing processes and data systems, developed by Adobe and Microsoft together with Acxiom, AppDynamics, Dun & Bradstreet, Mastercard, Qualtrics, Zendesk, [24]7 and others. The participants are committed to building applications based on the new language.
Adobe also announced Launch, a tag management solution built on the Adobe Cloud Platform. With Launch, third-party developers can build, maintain and continuously update their own integrations with Adobe Experience Cloud, significantly reducing time to market. Leveraging Launch’s app store-like interface, brands can deploy web apps from Adobe and third-party developers with ease, define what customer behaviors to capture and determine how that data should be used across their digital marketing tools. Businesses including Dun & Bradstreet, Facebook, Twitter, Zendesk and [24]7 are among the first users of Launch.
Adobe further announced enhancements to Adobe I/O, its cross-cloud developer portal. New I/O Events and Creative Cloud APIs offer developers access to Creative Cloud assets and events. For example, a developer can build a custom application that responds when a creative file is changed, or a new Creative Cloud asset is uploaded, and programmatically move that content into marketing execution.
Added Adobe Sensei capabilities
Adobe Sensei, the intelligence layer in the Adobe Cloud Platform, offers customers a unified artificial intelligence (AI) and machine learning framework as well as intelligent services. New Sensei capabilities for the enterprise include Fluid Experiences, Auto-Target, Enhanced Anomaly Detection and Contribution Analysis.
Fluid Experiences enable brands to deliver the experience consumers expect across any connected screen, including social, virtual reality (VR), Internet of Things (IoT) devices and physical screens. Auto-Target eliminates the complexity associated with manual testing and deterministic or rules-based content personalisation. The company also released Enhanced Anomaly Detection and Contribution Analysis to help brands identify statistically significant events, pinpoint sources and optimise the user experience.
Abhay Parasnis, Executive VP and CTO, Adobe said, "Innovation in Adobe Sensei, our AI, machine learning and deep learning framework, dramatically accelerates and improves the design and delivery of experiences across any customer touch point.”
Adobe-Microsoft collaboration
Adobe and Microsoft further announced availability of their first set of joint solutions designed to help enterprises transform their customer experiences. The joint solutions integrate Adobe Experience Cloud with Microsoft Azure, Microsoft Dynamics 365 and Microsoft PowerBI. These solutions will transform cross-channel experiences and campaign orchestration using Adobe Experience Cloud and Microsoft Cloud. Specifically:
The integration of Adobe Campaign and Microsoft Dynamics 365 enables enterprises to compile customer insights across various channels, creating a single view of the customer that can be used to personalize experiences across marketing touchpoints.
Adobe Analytics plus Microsoft Power BI offers increased insights across the enterprise. Brands are able to pull behavioural data into Power BI to visualise the impact of campaigns across segments, understand which customer touchpoints are most effective, and turn these insights into actionable, successful outcomes in real-time.
Adobe Experience Manager Sites Managed Service is now available on Microsoft Azure, letting companies deliver personalised web experiences faster and more efficiently.
posted from Bloggeroid
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