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| Source: Huawei Singapore. From left: Clement Wong, Director, Product Marketing, Huawei Consumer Business Group, Singapore, designer Datuk Professor Jimmy Choo OBE, MD of Leica Camera Asia Pacific Sunil Kaul and Cheng Jiangfei, Country Head of the Huawei Consumer Business Group, Singapore, at Singapore’s launch of the HUAWEI P10 and HUAWEI P10 PLUS smartphones. |
Huawei recreated an artistic studio at the Singapore launch of the HUAWEI P10 and HUAWEI P10 PLUS last week to bring home the unique features of its latest phones.
Built around the tagline Make every shot a cover shot*, the local launch event focused on the new-generation cameras co-engineered with Leica, with special guests Datuk Professor Jimmy Choo, OBE and Sunil Kaul, MD, Leica Camera Asia Pacific in attendance together with senior management from Huawei Technologies, Singapore.
“Building on the success of the P9 and Mate 9 series, we have co-engineered the new HUAWEI P10 and HUAWEI P10 PLUS with Leica to bring you the most advanced smartphone camera yet,” said Cheng Jiangfei, Country Head of the Huawei Consumer Business Group (CBG) in Singapore. “At Huawei, our tagline Make It Possible not only defines who we are, it also represents our commitment to delivering technology innovations and creating extraordinary experiences for consumers around the world.”
A combination of cutting-edge hardware and advancements in software, the HUAWEI P10 and HUAWEI P10 PLUS are co-engineered with Leica to enhance portrait photography and come in colours developed in partnership with the Pantone Color Institute.
The key capabilities of the Huawei P series centre on style, speed and shots. Feature highlights include the world’s first Hyper Diamond-Cut finishing, two new on-trend colours created together with Pantone, enhanced performance thanks to the new Huawei Ultra Memory, and improved camera systems co-engineered with Leica.
In addition to pop-up photography studio and product bars where guests could test and experience the new HUAWEI P10 and HUAWEI P10 PLUS, the event also featured a portrait gallery showcasing portraits shot by well-known photographers using the new P series smartphones.
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| Source: Huawei Singapore. Datuk Professor Jimmy Choo, OBE (centre, in bright blue) and his protege Accessories Designer Illiza Ho (left, in deep blue) with students and faculty from Singapore's LASALLE College of the Arts. Both were at a Young Designers’ Meet & Greet hosted by Huawei for selected students from School of Fashion. At a fireside chat during the event both designers emphasised the importance of cross-industry collaborations, citing the convergence of art, fashion, technology and music as the way forward for designers, citing Huawei’s partnership with the Pantone Colour Institute to introduce two new colours, Greenery and Dazzling Blue, in their latest HUAWEI P10 and HUAWEI P10 PLUS as an example. "There is nothing like hearing first-hand insider tips, advice, and insights from such a renowned designer. We are very proud that at LASALLE, our students gain a real breadth and depth of industry exposure to prepare them for the working world," said Ginette Chittick, Programme Leader, Diploma in Fashion, School of Fashion, LASALLE College of the Arts." |
Interested?
Read the WorkSmart Asia blog post about Pantone Greenery
*A cover shot is one worthy of being placed on the cover of a print publication, typically with crisp outlines, an excellent composition, and vivid colours.
posted from Bloggeroid
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