- CHARLES & KEITH, a global fashion brand, implements CyberSource’s full suite of global payment management solutions
- CyberSource’s holistic payment solutions helped CHARLES & KEITH increase online card acceptance rate by up to 17%, while reducing the rate of manual review by 65%*
CyberSource, a Visa Inc. company and one of the world’s largest providers of e-commerce payment management services, has announced an agreement with CHARLES & KEITH, a leading fashion retailer in Asia Pacific, to provide its customers with a secure, streamlined online payment experience.
Through CyberSource’s payment and fraud management solutions, CHARLES & KEITH has managed to increase its online card acceptance rate by up to 17%, while reducing the rate of manual review by close to two-thirds* across more than 500 stores in over 40 countries in Asia Pacific, Europe, and the Middle East.
Launched in 1996, CHARLES & KEITH has established a strong presence not just in fashion capitals such as Seoul, Shanghai, and Dubai, but also online through CHARLESKEITH.COM. With an understanding of the importance of differentiating itself with a simple, secure and seamless online shopping experience, CHARLES & KEITH aims to enhance customer satisfaction by catering to each customer’s unique shopping preference.
CHARLES & KEITH has deployed CyberSource’s full suite of payment, fraud management and tokenisation services for selected markets**. With CyberSource’s global payment gateway, CHARLES & KEITH is able to process a wide range of international payments from multiple card issuers, as well as select alternative payment methods across various web and mobile channels, via a single connection.
CHARLESKEITH.COM provides shoppers in more than 40 countries with online shopping catalogues, exclusive products and the latest releases. Appreciating the value of a secure, seamless shopping experience, CHARLES & KEITH implemented CyberSource Payment Tokenization to help ensure that their customers’ sensitive payment information is safe.
“Asia Pacific is one of the largest e-commerce markets***, and CHARLES & KEITH aspires to provide shoppers with the ultimate shopping experience. This requires us to continue building trust among our customers. As an established global leader in the e-commerce payment management industry, CyberSource’s holistic suite of payment and fraud management solutions enable us to optimise our entire payment process across the complete order lifecycle. As a result, we are able to simplify and streamline the customer journey, while ensuring that payment information and personal data are kept secured,” Tse Ling Lau, Executive Director, CHARLES & KEITH commented.
CHARLES & KEITH utilises the CyberSource Decision Manager to automate and streamline their fraud operations. CyberSource Decision Manager compiles insights from over 68 billion transactions processed annually by Visa and CyberSource, which is supplemented by over 260 real-time global validation tests. As a result, CHARLES & KEITH has been able to minimise fraud losses with enhanced accuracy that comes from more data, proprietary scoring algorithms and custom rules, while streamlining manual reviews with a case management dashboard.
“Today, when more than three-quarters of Asia Pacific customers abandon their digital shopping carts****, the importance of providing a seamless end-to-end online payment experience cannot be underestimated,” said Chew Ann Wee, Senior Regional Director, Southeast Asia, CyberSource. “Security and convenience are two key pillars, to reduce the probability that customers choose to abandon their shopping carts at the payment stage. We are excited to work with CHARLES & KEITH to optimise their payment and fraud management services, and enable a simple and secure online payment experience for their customers.”
*Questionnaire from CHARLES & KEITH, March 2017
**All markets except China & Japan
***eMarketer, Asia-Pacific Is Home to Majority of World Retail Ecommerce Market, December 16, 2015
****eMarketer, Three-Quarters of the World's Shopping Carts Are Abandoned, May 17, 2016
- CyberSource’s holistic payment solutions helped CHARLES & KEITH increase online card acceptance rate by up to 17%, while reducing the rate of manual review by 65%*
CyberSource, a Visa Inc. company and one of the world’s largest providers of e-commerce payment management services, has announced an agreement with CHARLES & KEITH, a leading fashion retailer in Asia Pacific, to provide its customers with a secure, streamlined online payment experience.
Through CyberSource’s payment and fraud management solutions, CHARLES & KEITH has managed to increase its online card acceptance rate by up to 17%, while reducing the rate of manual review by close to two-thirds* across more than 500 stores in over 40 countries in Asia Pacific, Europe, and the Middle East.
Launched in 1996, CHARLES & KEITH has established a strong presence not just in fashion capitals such as Seoul, Shanghai, and Dubai, but also online through CHARLESKEITH.COM. With an understanding of the importance of differentiating itself with a simple, secure and seamless online shopping experience, CHARLES & KEITH aims to enhance customer satisfaction by catering to each customer’s unique shopping preference.
CHARLES & KEITH has deployed CyberSource’s full suite of payment, fraud management and tokenisation services for selected markets**. With CyberSource’s global payment gateway, CHARLES & KEITH is able to process a wide range of international payments from multiple card issuers, as well as select alternative payment methods across various web and mobile channels, via a single connection.
CHARLESKEITH.COM provides shoppers in more than 40 countries with online shopping catalogues, exclusive products and the latest releases. Appreciating the value of a secure, seamless shopping experience, CHARLES & KEITH implemented CyberSource Payment Tokenization to help ensure that their customers’ sensitive payment information is safe.
“Asia Pacific is one of the largest e-commerce markets***, and CHARLES & KEITH aspires to provide shoppers with the ultimate shopping experience. This requires us to continue building trust among our customers. As an established global leader in the e-commerce payment management industry, CyberSource’s holistic suite of payment and fraud management solutions enable us to optimise our entire payment process across the complete order lifecycle. As a result, we are able to simplify and streamline the customer journey, while ensuring that payment information and personal data are kept secured,” Tse Ling Lau, Executive Director, CHARLES & KEITH commented.
CHARLES & KEITH utilises the CyberSource Decision Manager to automate and streamline their fraud operations. CyberSource Decision Manager compiles insights from over 68 billion transactions processed annually by Visa and CyberSource, which is supplemented by over 260 real-time global validation tests. As a result, CHARLES & KEITH has been able to minimise fraud losses with enhanced accuracy that comes from more data, proprietary scoring algorithms and custom rules, while streamlining manual reviews with a case management dashboard.
“Today, when more than three-quarters of Asia Pacific customers abandon their digital shopping carts****, the importance of providing a seamless end-to-end online payment experience cannot be underestimated,” said Chew Ann Wee, Senior Regional Director, Southeast Asia, CyberSource. “Security and convenience are two key pillars, to reduce the probability that customers choose to abandon their shopping carts at the payment stage. We are excited to work with CHARLES & KEITH to optimise their payment and fraud management services, and enable a simple and secure online payment experience for their customers.”
*Questionnaire from CHARLES & KEITH, March 2017
**All markets except China & Japan
***eMarketer, Asia-Pacific Is Home to Majority of World Retail Ecommerce Market, December 16, 2015
****eMarketer, Three-Quarters of the World's Shopping Carts Are Abandoned, May 17, 2016
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