- In collaboration with Nanyang Polytechnic in Singapore and Splunk, HP’s enterprise-class MFPs are now integrated with Splunk Enterprise for customers worldwide, enabling IT and security managers to receive comprehensive alerts of security events via a dashboard
- HP also launched The Wolf: Season 2 in a continued effort to grow awareness about the security risks of poorly-secured printers and PCs.
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| The new HP Inc. enterprise printers on show at Secure the Workplace. |
HP Inc. has announced a new lineup of A3 multifunction printers (MFPs) in Southeast Asia, including enterprise-class A3 MFPs that are designed with enhanced security features.
According to IDC’s IT Security MatureScape 2017 report, 95.6% of ASEAN organisations are operating with less-than-ideal IT security practices in place*. The growing number of connected devices at the workplace across Asia Pacific, estimated at 8.6 billion by 2020, will only expose more vulnerabilities for cyber attackers to exploit, IDC said.
Fifty-four new products including three enterprise-class PageWide A3 MFP platforms and 13 LaserJet A3 MFP platforms – combine advanced security features**, affordable colour via HP’s PageWide printing technology, and longer device uptime via HP’s Smart Device Services technology.
“We are living in a new world order, with connected devices and evolving attacks that often hit us when we least expect them. By integrating security in every stage of product development, we are reinventing security from protection to resilience, delivering highly secure A3 MFPs into the market to make life better and safer for our customers in Southeast Asia,” said Koh Kong Meng, MD, Southeast Asia, HP Inc.
“HP sets out to reinvent the print experience by bringing the intelligence of IT into our next-generation A3 MFPs. With Smart Device Services, we are reducing service cost for partners and raising the bar in customer experience,” said Ng Tian-Chong, GM, Printing Systems, Asia Pacific and Japan, HP Inc.
The new HP A3 printers are amongst the world’s most secure enterprise MFPs in the market**. Considering that modern MFPs now behave more like PCs, and the fact that less than 2%*** of the world’s hundreds of millions of MFPs are properly secured, improving print security is critical for businesses, HP said. HP’s enterprise-class MFPs incorporate a layered security approach to combat advanced attacks.
With HP Sure Start, whitelisting and run-time intrusion detection, HP enterprise-class MFPs are embedded with key security features that automatically trigger a reboot in the event of an attack. When an attack targets the BIOS, firmware or run-time memory, HP enterprise-class MFPs can generate alerts in syslog format and notify IT managers via security information and event management (SIEM) tools.
The new MFPs benefit from a new, cloud-based proprietary service optimisation platform, HP Smart Device Services (SDS). SDS can deliver maximum device uptime by integrating advanced diagnostics, device specific troubleshooting and remote remediation capabilities into the managed print services (MPS) tool sets resellers use today.
The HP PageWide Pro devices make colour printing more affordable**** while simultaneously providing best-in-class print speeds*****. The single and multifunction devices have print speeds ranging from 35 pages per minute (ppm) to 60 ppm, with up to 80 ppm possible through the General Office mode. PageWide technology is also more energy-efficient******, consuming up to one-seventh[vi] the energy of competing colour laser machines in the same class while producing less of the packaging waste that is associated with supplies and long life consumables.
In collaboration with Singapore's Nanyang Polytechnic and analytics firm Splunk, HP also announced that it is the first printing vendor to have an app built on Splunk Enterprise. The app enables security and IT managers to receive real-time alerts from Splunk via a dashboard when there are attempts to attack the network through HP printers. It is now globally available for HP users who are also Splunk users.
“Splunk is the leading data platform for operational intelligence, providing insight into machine data generated from security and IT data sources, to enable rapid detection of anomalies and threats using machine-learning based analytics. Printers are a crucial component of an organisation’s IT infrastructure and are often overlooked as being a potential source of vulnerabilities in a company’s network,” said Yuh Woei Tan, Country Manager, South Asia, Splunk.
“We are very proud to collaborate with Nanyang Polytechnic and HP to help security managers stay ahead of the rapidly-evolving attack surface via reporting and interactive investigation powered by Splunk Enterprise.”
Dennis Ang, Director, School of Information Technology, Nanyang Polytechnic, said: “You’re only as secure as your weakest link. We don’t immediately think about printers when we plan our cyber defence strategy, but they need to be secured in an era where entire networks can be brought down by malicious hackers. Nanyang Polytechnic is nurturing the next generation of cyber security talents through the Diploma in Cyber Security & Forensics and giving our IT students access to real world projects to hone their skill. The opportunity to collaborate with Splunk and HP has enabled our students to play a meaningful role in protecting critical operations from malicious attacks.”
HP has been working on a series of global initiatives to elevate awareness of the security risks facing businesses and consumers. In February, HP launched The Wolf series of videos to highlight how corporate networks can be hacked through overlooked vulnerabilities and poorly secured printers and PCs.
HP Studios’ The Wolf: Season 2 builds on the first season, and star actor Christian Slater as a fictional hacker targeting the healthcare industry’s highly sensitive data records.
Interested?
HP’s A3 MFPs are available through qualified channel partners, or directly through HP. More than 500 resellers worldwide will leverage HP’s tools and infrastructure to provide a high-quality service experience. The A3 portfolio is expected to offer US$55 billion opportunity.
*The IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilises a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
**Applies to HP Enterprise-class devices with FutureSmart firmware 3.7 or above and is based on HP review of 2016 published embedded security features of competitive in-class printers. Only HP offers a combination of security features for integrity checking down to the BIOS with self-healing capabilities. Browse a list of compatible products,. For more information, visit www.hp.com/go/printersecurityclaims
***Message based on HP internal global market sizing data divided by HP shipments as of December 2016 of enterprise-class printers and MFPs priced US$599 and above that uniquely include (or could be upgraded) with a combination of security features for integrity checking down to the BIOS with self-healing capabilities.
****Lowest cost per colour page claim applies to devices that are not sold under contract: Comparison of HP PageWide A3 devices with the majority of in-class colour ink/laser MFPs (US$3,000 to US$7,499), and colour ink/laser single function printers ($1,500 to US$2,999) as of January/February 2017; market share as reported by IDC as of Q416. Cost per page (CPP) reported by gap intelligence Pricing & Promotions Report January/February 2017, comparisons for devices/supplies not sold under contract are based on published specifications of the manufacturers’ highest-capacity cartridges, inclusive of long life consumables and page yield. Average HP yield based on ISO/IEC 24711and continuous printing in default mode. Actual yield varies based on content of printed pages and other factors. For more information, see http://www.hp.com/go/learnaboutsupplies and www.hp.com/go/PageWideClaims
*****Comparison based on manufacturers’ published specifications of pages per minute of all A3 colour business printers (US$1,500 to US$2,999) and MFPs (US$3,000 to US$7,499) as of February 2016, excluding other HP PageWide products, as reported by IDC as of Q416. HP PageWide speeds based on General Office mode and exclude first page. Learn more at hp.com/go/printerspeeds orhp.com/go/PageWideClaims.
******Energy claim based on TEC data reported on onenergystar.gov as of March 2017. Data normalised to determine energy efficiency of in-class A3 colour laser printers (US$1,500 to US$2,999) and MFPs (US$3,000 to US$7,499) as of February 2017, excluding other HP PageWide products, as reported by IDC as of Q416. Subject to device settings. Actual results may vary.
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| Koh providing an overview of the significance of secure HP enterprise printers. The data, the device, and the documents are what HP seeks to protect when it comes to printer security, said Koh. "Our job is to not to just sell our printers and PCs but more importantly to create awareness about security as a challenge that IT managers need to address," he said. "The one person that the CEO will call when there is a security breach is the CIO and he or she is accountable to the company for security." |
“HP sets out to reinvent the print experience by bringing the intelligence of IT into our next-generation A3 MFPs. With Smart Device Services, we are reducing service cost for partners and raising the bar in customer experience,” said Ng Tian-Chong, GM, Printing Systems, Asia Pacific and Japan, HP Inc.
The new HP A3 printers are amongst the world’s most secure enterprise MFPs in the market**. Considering that modern MFPs now behave more like PCs, and the fact that less than 2%*** of the world’s hundreds of millions of MFPs are properly secured, improving print security is critical for businesses, HP said. HP’s enterprise-class MFPs incorporate a layered security approach to combat advanced attacks.
With HP Sure Start, whitelisting and run-time intrusion detection, HP enterprise-class MFPs are embedded with key security features that automatically trigger a reboot in the event of an attack. When an attack targets the BIOS, firmware or run-time memory, HP enterprise-class MFPs can generate alerts in syslog format and notify IT managers via security information and event management (SIEM) tools.
The new MFPs benefit from a new, cloud-based proprietary service optimisation platform, HP Smart Device Services (SDS). SDS can deliver maximum device uptime by integrating advanced diagnostics, device specific troubleshooting and remote remediation capabilities into the managed print services (MPS) tool sets resellers use today.
The HP PageWide Pro devices make colour printing more affordable**** while simultaneously providing best-in-class print speeds*****. The single and multifunction devices have print speeds ranging from 35 pages per minute (ppm) to 60 ppm, with up to 80 ppm possible through the General Office mode. PageWide technology is also more energy-efficient******, consuming up to one-seventh[vi] the energy of competing colour laser machines in the same class while producing less of the packaging waste that is associated with supplies and long life consumables.
 |
| Some of the models will punch holes in the paper. The receptacle that has been pulled out is meant for the punched-out paper. |
In collaboration with Singapore's Nanyang Polytechnic and analytics firm Splunk, HP also announced that it is the first printing vendor to have an app built on Splunk Enterprise. The app enables security and IT managers to receive real-time alerts from Splunk via a dashboard when there are attempts to attack the network through HP printers. It is now globally available for HP users who are also Splunk users.
“Splunk is the leading data platform for operational intelligence, providing insight into machine data generated from security and IT data sources, to enable rapid detection of anomalies and threats using machine-learning based analytics. Printers are a crucial component of an organisation’s IT infrastructure and are often overlooked as being a potential source of vulnerabilities in a company’s network,” said Yuh Woei Tan, Country Manager, South Asia, Splunk.
“We are very proud to collaborate with Nanyang Polytechnic and HP to help security managers stay ahead of the rapidly-evolving attack surface via reporting and interactive investigation powered by Splunk Enterprise.”
Dennis Ang, Director, School of Information Technology, Nanyang Polytechnic, said: “You’re only as secure as your weakest link. We don’t immediately think about printers when we plan our cyber defence strategy, but they need to be secured in an era where entire networks can be brought down by malicious hackers. Nanyang Polytechnic is nurturing the next generation of cyber security talents through the Diploma in Cyber Security & Forensics and giving our IT students access to real world projects to hone their skill. The opportunity to collaborate with Splunk and HP has enabled our students to play a meaningful role in protecting critical operations from malicious attacks.”
HP has been working on a series of global initiatives to elevate awareness of the security risks facing businesses and consumers. In February, HP launched The Wolf series of videos to highlight how corporate networks can be hacked through overlooked vulnerabilities and poorly secured printers and PCs.
HP Studios’ The Wolf: Season 2 builds on the first season, and star actor Christian Slater as a fictional hacker targeting the healthcare industry’s highly sensitive data records.
Interested?
HP’s A3 MFPs are available through qualified channel partners, or directly through HP. More than 500 resellers worldwide will leverage HP’s tools and infrastructure to provide a high-quality service experience. The A3 portfolio is expected to offer US$55 billion opportunity.
Watch The Wolf
Read the TechTrade Asia blog post about Splunk's presentation at Secure the Workplace, which discussed insecure IoT devices
Read the TechTrade Asia blog post about Splunk's presentation at Secure the Workplace, which discussed insecure IoT devices
*The IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilises a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
**Applies to HP Enterprise-class devices with FutureSmart firmware 3.7 or above and is based on HP review of 2016 published embedded security features of competitive in-class printers. Only HP offers a combination of security features for integrity checking down to the BIOS with self-healing capabilities. Browse a list of compatible products,. For more information, visit www.hp.com/go/printersecurityclaims
***Message based on HP internal global market sizing data divided by HP shipments as of December 2016 of enterprise-class printers and MFPs priced US$599 and above that uniquely include (or could be upgraded) with a combination of security features for integrity checking down to the BIOS with self-healing capabilities.
****Lowest cost per colour page claim applies to devices that are not sold under contract: Comparison of HP PageWide A3 devices with the majority of in-class colour ink/laser MFPs (US$3,000 to US$7,499), and colour ink/laser single function printers ($1,500 to US$2,999) as of January/February 2017; market share as reported by IDC as of Q416. Cost per page (CPP) reported by gap intelligence Pricing & Promotions Report January/February 2017, comparisons for devices/supplies not sold under contract are based on published specifications of the manufacturers’ highest-capacity cartridges, inclusive of long life consumables and page yield. Average HP yield based on ISO/IEC 24711and continuous printing in default mode. Actual yield varies based on content of printed pages and other factors. For more information, see http://www.hp.com/go/learnaboutsupplies and www.hp.com/go/PageWideClaims
*****Comparison based on manufacturers’ published specifications of pages per minute of all A3 colour business printers (US$1,500 to US$2,999) and MFPs (US$3,000 to US$7,499) as of February 2016, excluding other HP PageWide products, as reported by IDC as of Q416. HP PageWide speeds based on General Office mode and exclude first page. Learn more at hp.com/go/printerspeeds orhp.com/go/PageWideClaims.
******Energy claim based on TEC data reported on onenergystar.gov as of March 2017. Data normalised to determine energy efficiency of in-class A3 colour laser printers (US$1,500 to US$2,999) and MFPs (US$3,000 to US$7,499) as of February 2017, excluding other HP PageWide products, as reported by IDC as of Q416. Subject to device settings. Actual results may vary.
posted from Bloggeroid
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