· Refreshed lineup features over 200 speakers and 3,000 disruptive brands who are changing the face of commerce
· 2017 summit updates include the launch of an online networking portal, to meet attendees and exhibitors, and the Millennial 20/20 Ones-To-Watch Awards
The organisers of the Millennial 20/20 Summit have shared the lineup of conference tracks and speakers for its second edition, to be held on 25 and 26 October 2017 at the ArtScience Museum in Singapore.
Anchored around reimagining experiences for the consumer through immersive and experiential platforms, this year’s summit focuses on bringing a greater understanding of the “experience revolution” in commerce, exploring how brands can find success in a complex consumer landscape which requires them to think of innovation, disruption and technology as key components of their future.
“This year’s summit explores the ‘Millennial mindset’ in a new reality where psychographics will outweigh demographics, and the ‘experience revolution’ that is impacting every aspect of the commerce landscape. We hope to give audiences a preview of the future of commerce with our experiential showcases and our stellar line-up of speakers and exhibitors,” said Rupa Ganatra, Founding Partner, Millennial 20/20.
Unilever Foundry will be unveiling the Foundry30 SEAA, the newest addition to the global Foundry community. Foundry30 SEAA will comprise the best, brightest and most ambitious startups for Southeast Asia and Australasia as identified by Unilever Foundry, the global collaboration platform that connects Unilever's 400+ brands and functions with disruptive startups to pioneer the future of marketing. Visitors to Millennial 20/20 can connect with the Foundry 30 SEAA and other innovative startups on Start-up Street, which will bring together the future of retail; media; branding and content; data; personalisation; and sustainability and social impact enterprises. Foundry30 SEAA will be hosted at Millennial 20/20 by LEVEL3 – Unilever Foundry’s unique co-working space housed in the Unilever Singapore offices – which provides its startup members with access to Unilever for collaboration and mentorship in solving real-world problems.
Featured showcases also include a Salesforce presentation of real-world applications for artificial intelligence (AI) using Salesforce Einstein, a service bringing AI capabilities into Salesforce’s Customer Success Platform; Facebook’s new performance marketing solutions that combine marketing automation and artificial intelligence to change consumer behaviour and help businesses discover growth, offering insight into changing consumer habits, new sources of growth and the ability to design frictionless user experiences; a demonstration of augmented reality (AR) and its applications in experiential marketing with Blippar, an app using image recognition, AR and computer vision technology to bring the physical world to life through smart devices; Singapore-based in-store advertising startup Ksubaka’s gamification playSpots, which enable brands and retailers to connect with audiences through games managed remotely in interactive kiosks.
Agenda highlights include:
· Travel & Hospitality: Can established hotel brands play in the sharing economy game?
· Fashion & Beauty: Elevating the customer experience at every touchpoint and converting shoppers into brand loyalists
· E-commerce: You've gone social but are you getting results? Measuring your ROI
· Finance: The new chains on the block. Meet fintech's most disruptive players
· Food & Beverage: Driving the contents of today's shopping cart
· Marketing & Advertising: Connecting across generations: How brands can engage with consumers across Gen X, Y and Z
Visitors to the summit can experience a curated pipeline of discussions anchored around the ‘Millennial mindset’, featuring speakers such as:
- Nitin Gajria, Country Manager - Vietnam, Cambodia & Laos, Google;
- Amit Dhupkar, Head of Group Technology, Singapore Post;
- Gabriel Garcia, Head of Marketing & Channel Strategy - Asia Pacific, Expedia;
- Richa Goswami, Head of Digital - Asia Pacific, Johnson & Johnson;
- Arthur Bastings, President & MD, Discovery Networks Asia-Pacific;
- Helen Sou, SVP - Digital Media, PCCW OTT;
- Aaron Hung, Senior Director of Partnerships APAC, TripAdvisor;
- Sandy Russell, VP Commercial - Asia Pacific, Carlson Rezidor Hotel Group;
- Simon Torring, Head of Innovation & Omni-channel, Sephora SEA;
- Badri Narayanan, VP - Customer Development & Global Markets, Unilever;
- Sanchita Singh, Chief People Officer, Pizza Hut Asia;
- Ganesh Kashyap, Senior Director, Global eCommerce, Mondelēz International;
- Bidyut Dumra, Executive Director, DBS Bank;
- Sanjib Bose, Regional Marketing Lead – APAC, Kellogg Company;
- Keerthi Kumaravelu, Marketing, Insights & Strategy Manager - SEA & Emerging Asia, LEGO Group;
- Ganesh Iyer, SVP - Market & Product Development, HSBC;
- Ho Chee Wai, Product Lead - Mobile Financial & Payment Services, Singtel and
- Juliana Nguyen, Regional Brand Marketing Director – APAC, Airbnb among others.
The summit will also launch for the first-time personalised networking sessions for attendees, which can be booked via an online portal launching this month, and an all-new awards called the Millennial 20/20 Ones-To-Watch Awards, or MOWAs, which recognises excellence in the industry for brands that have embraced the evolving commerce landscape with exceptional solutions, campaigns, technologies or platforms that are enabling change.
“We are excited to unveil the Millennial 20/20 Ones-To-Watch Awards this year following a great display of unparalleled placemakers at last year’s summit that have positively affected change and improved experiences for consumers. Through the awards, we recognise exceptional talent across the various industries in our onward journey to re-imaging the way we do business in a digital age,” said Simon Berger, Founding Partner of Millennial 20/20.
Winners of the MOWAs will be announced on 25 October. There are six award categories: Retail Re-invented, Killer Campaign, Best Retail Solutions, Millennial Commerce-Enabler, Millennial Brand 2017 and Eco-System Star of the Year 2017.
Interested?
Registration to the Millennial 20/20 Summit is open to the public. Tickets are available at S$750. There are also startup general admission tickets available at S$450. All tickets permit access to all three conference stages, industry sector tracks, the exhibition area, meeting areas, showcases and networking opportunities.
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Read the TechTrade Asia blog posts about the inaugural Millennial 20/20 Summit:
The winners of the Accenture Consumer Innovation Award, announced at the Millennial 20/20 Summit
Hashtag: #M2020
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