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| Source: Hisense. Max Verstappen, Red Bull Racing driver (left) together with Andy Huang, MD, Hisense Malaysia during the unveiling of Hisense's latest 4K ULED TV 65" Series 8 at the Sepang International Circuit, Malaysia. |
“As a Global Team Supplier for Red Bull Racing since 2015, we’re excited to be here in Sepang again for the F1 Malaysia Grand Prix, especially at this historic finale event. Last year’s F1 Malaysia Grand Prix was momentous for Red Bull Racing, with their first one-two finish in almost three years and we’re hoping for another fantastic race performance and result from Max Verstappen and Daniel Ricciardo*.
"With Malaysian fans being delighted with such thrills coming from Red Bull Racing on the track, we wanted to offer them even more excitement off the track at our booth at the F1 Fan Zone for the first time. Of course, this also serves as a great place for Red Bull Racing fans to meet and get to know each other,” said Andy Huang, MD, Hisense Malaysia, on 30 September.
“When I’m at home the high-definition Hisense screen of my TV is great for watching football or when I’m gaming, the picture is super sharp. I know the engineers really appreciate the 4K technology of the Hisense super-screen in our AT&T Operations Room at the factory, and the clear focus of the screens in garage and pit wall, which give us a picture-perfect view of the action and data delivery we rely on to compete to our best at Grands Prix,” commented Verstappen at the meet-and-greet on 30 September. Patented ULED TV technology takes core LCD TV technology even further, with all 8.3 million pixels per display to enhance colour, contrast, resolution and motion.
At the Hisense booth located at the entrance of the circuit’s trade and vending area, fans enjoyed an immersive experience driving a Red Bull Racing F1 car using the PlayStation 4 and Hisense screens, and also stood a chance to win posters autographed by Verstappen. Hisense also showcased the full range of Hisense television models and electronic appliances such as refrigerators and portable air-conditioners up close. Members of the public could even buy a TV on the spot and have it delivered to their homes.
Verstappen won the Malaysia Grand Prix on 1 October, with Ricciardo placed third.
Hisense is the first-ever Chinese brand to be the official partner of UEFA Euro Cup 2016 and official sponsor for the UEFA European Championship. It is also the official sponsor for Formula One in NASCAR’s X FINITY series; at the Australian Open; at international trade shows like CES and IFA each year; and official sponsor of 2018 FIFA World Cup.
Interested?
“When I’m at home the high-definition Hisense screen of my TV is great for watching football or when I’m gaming, the picture is super sharp. I know the engineers really appreciate the 4K technology of the Hisense super-screen in our AT&T Operations Room at the factory, and the clear focus of the screens in garage and pit wall, which give us a picture-perfect view of the action and data delivery we rely on to compete to our best at Grands Prix,” commented Verstappen at the meet-and-greet on 30 September. Patented ULED TV technology takes core LCD TV technology even further, with all 8.3 million pixels per display to enhance colour, contrast, resolution and motion.
At the Hisense booth located at the entrance of the circuit’s trade and vending area, fans enjoyed an immersive experience driving a Red Bull Racing F1 car using the PlayStation 4 and Hisense screens, and also stood a chance to win posters autographed by Verstappen. Hisense also showcased the full range of Hisense television models and electronic appliances such as refrigerators and portable air-conditioners up close. Members of the public could even buy a TV on the spot and have it delivered to their homes.
Verstappen won the Malaysia Grand Prix on 1 October, with Ricciardo placed third.
Hisense is the first-ever Chinese brand to be the official partner of UEFA Euro Cup 2016 and official sponsor for the UEFA European Championship. It is also the official sponsor for Formula One in NASCAR’s X FINITY series; at the Australian Open; at international trade shows like CES and IFA each year; and official sponsor of 2018 FIFA World Cup.
Interested?
Read the TechTrade Asia blog post about Hisense's sponsorship of the FIFA World Cup
*The one-two finish for Daniel Ricciardo and Max Verstappen at Sepang in 2016 was Red Bull Racing’s first one-two finish since the Brazilian Grand Prix in November 2013.
*The one-two finish for Daniel Ricciardo and Max Verstappen at Sepang in 2016 was Red Bull Racing’s first one-two finish since the Brazilian Grand Prix in November 2013.
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