Nutanix reports Southeast Asia momentum

Nair lists the different ways Nutanix can help companies delight their customers.

Nutanix, an enterprise cloud computing provider, has announced increased growth in Southeast Asia at its .NEXT on Tour conference in Singapore. The company reported strong inroads into multiple industries, ranging from manufacturing and education to e-commerce. Nutanix also doubled its number of customers in the ASEAN region in FY2017, recording growth in large enterprise customers with US$1 million+ contracts.

Companies across various industries are leaving their legacy IT woes behind to sign on with Nutanix’s software-driven enterprise cloud solution. The Nutanix software-defined approach relies on a unified operating system (OS) to operate seamlessly across multi-cloud deployments. Instead of working with multiple IT vendors for computing, storage, virtualisation, and cloud, Nutanix customers have adopted the Nutanix Enterprise Cloud Platform to streamline IT management while boosting productivity, the company said.

Recent customer wins include:

·        Indonesia’s largest and fastest growing e-commerce and online retail giant Tokopedia, now powered by the Nutanix Enterprise Cloud Platform;

·        Reed Exhibitions, one of the world’s largest exhibition and conventions companies and the organisers of the recent Singapore Toy, Game and Comic Convention, which was able to scale up its IT operations quickly and seamlessly to cope with its rapid business expansion while enjoying lower total cost of ownership (TCO) and other benefits;

·        Thailand’s Kasetsart University, Faculty of Engineering, which is leveraging the Nutanix Enterprise Cloud Platform for its students;

·        Chemical manufacturing giant Kaneka in Malaysia, which re-engineered its IT operations based on the Nutanix software-defined approach; and

·        Hearing aids provider Sivantos, which has a significant presence in the Asia Pacific region, is able to enhance their core business of helping customers hear, thanks to a more efficient IT infrastructure.

“Nutanix has been an ideal partner as they have a solution that is perfect for a next-generation company such as ours,” said the Infrastructure Head of Tokopedia, Ardimas Wurseto. “Their software-driven architecture and web-scale engineering make IT operations and management seamless and simple, thus allowing our teams to focus on boosting business performance rather than on troubleshooting problems caused by complex IT systems.”

“Nutanix was the least complicated, most scalable hyperconverged solution compared to the other vendors we were considering,” added John Moses, Senior Regional IT Infrastructure Manager, Reed Exhibitions.

Matt Young, SVP and Head of Asia-Pacific and Japan, Nutanix said, “It's not about building a bigger or faster mousetrap. It's about taking the best parts of the three-tier architecture, the best parts of AWS, the best parts of VMware, to address what we're seeing now."

Nutanix believes that the world is going from single-cloud to multi-cloud implementations and that solutions are needed to communicate across different clouds as technology stacks, applications and data are typically not compatible across clouds.

Young added, "With the impending release of Nutanix Calm, customers will also get the ability to manage and orchestrate applications across public, private and edge clouds through the unified enterprise cloud OS. We look forward to working with even more companies across the region to bring more simplicity and scalability to their IT infrastructures.”

Nutanix Calm adds application automation and lifecycle management to the Nutanix Enterprise Cloud Platform.

Sudheesh Nair, President, Nutanix, explained that industries are pivoting from enterprise control of their operations to offering technology innovations that delight the customer. The traditional enterprise is about security, governance and regulations, whereas the modern business that can delight the customer is agile and flexible, he said. Bridging the gap between the two is going to be about removal of complexity. 

At the Nutanix .NEXT on Tour conference in
Singapore the company promised to
donate $10 for every game played. Donors
received three tries at the game for every
dollar donated.

Instead of humans dealing with the complexity themselves, Nutanix offers solutions that manage the complexity and reduce error, allowing organisaations to move from a three-tier architecture to a hyperconverged infrastructure, to replace VMware stacks with Nutanix Acropolis, and then to progress to application lifecycle management such as offered by Nutanix Calm. 

"Problems are the same everywhere, but the culture is different. People are different in how they think, and we think some smart people will take a bet to change," Nair said.

"We let customers tell the stories – customers don't want to hear the vendor's story, they want to hear the customer's story. We let customers talk to each other, and step out of the way. It has proven to be a pretty successful model."

Explore:

Read the TechTrade Asia blog post on the new capabilities in Nutanix's Acropolis File Server

Hashtags: #allin, #NextonTourSG, #Nutanix