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| Source: YuuZoo. Unstoppable Rex has become a top mobile game in months. |
Unstoppable Rex, a mobile game officially launched on 23 September 2017, has reached the No. 1 position in Hong Kong in the action games and overall games categories.
Developed by Sandbox Global and marketed by Singapore Exchange-listed YuuZoo Corporation, the free-to-play runner mobile game has been downloaded over 186,000 times since its soft launch in July. It has generated an average per paying user (ARPPU) of US$23 of revenue, with the game seeing around 1,960 new users per day and one-day retention of 48%, versus an industry average of around 30%.
Set in a futuristic world, Rex is a Tyrannosaurus Rex that has been enhanced with grabbers by scientists in a laboratory. The goal is to help him escape from his containment tube and rampage through the city outside. Social and e-commerce features in the game have allowed YuuZoo to draw users to its many social commerce verticals, allowing users to browse the marketplace and make purchases.
Since its release, Unstoppable Rex has been featured on the App Store under the categories New Games We Love and New Indie Games We Love across Southeast Asia. The game has most of its downloads in Vietnam, followed by Thailand, the Philippines, Malaysia, Indonesia and Singapore.
“Games are one of the central pillars in YuuZoo’s business model and we place great emphasis on developing exciting games through our platform. We are delighted about our partnership with Sandbox Global, and the success that our games have seen so far,” commented Chong Siong, Group Head of Marketing and MD, YuuZoo Thailand.
Set in a futuristic world, Rex is a Tyrannosaurus Rex that has been enhanced with grabbers by scientists in a laboratory. The goal is to help him escape from his containment tube and rampage through the city outside. Social and e-commerce features in the game have allowed YuuZoo to draw users to its many social commerce verticals, allowing users to browse the marketplace and make purchases.
Since its release, Unstoppable Rex has been featured on the App Store under the categories New Games We Love and New Indie Games We Love across Southeast Asia. The game has most of its downloads in Vietnam, followed by Thailand, the Philippines, Malaysia, Indonesia and Singapore.
“Games are one of the central pillars in YuuZoo’s business model and we place great emphasis on developing exciting games through our platform. We are delighted about our partnership with Sandbox Global, and the success that our games have seen so far,” commented Chong Siong, Group Head of Marketing and MD, YuuZoo Thailand.
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