Alibaba shares the numbers post-2017 11.11 Global Shopping Festival

Alibaba Group Holding said the US$25.3 billion of gross merchandise volume (GMV) settled through Alipay on November 11, 2017, an increase of 39% compared to 2016, reflects the state of offline-to-online (O2O) retail.

Source: Alibaba Group. The final totals at the end of 24 hours.

“More than US$25 billion of GMV in one day is not just a sales figure,” said Daniel Zhang, CEO, Alibaba Group. “It represents the aspiration for quality consumption of the Chinese consumer, and it reflects how merchants and consumers alike have now fully embraced the integration of online and offline retail.”

Key highlights of the 2017 11.11 Global Shopping Festival

• Total GMV settled through Alipay was RMB168.2 billion (US$25.3 billion), an increase of 39% compared to 2016

• Total mobile GMV settled through Alipay was approximately 90% of total GMV, compared to 82% last year

• There were more than 140,000 participating brands and merchants

• Alipay processed 1.48 billion total payment transactions, up 41% from 2016, and processed 256,000 transactions per second at peak

• Alibaba Cloud processed 325,000 orders per second at peak

• Cainiao Network processed 812 million total delivery orders

• The first delivery arrived 12 minutes and 18 seconds after midnight

• This year, 60,000 international brands and merchants available to Chinese consumers

• Globally, 225 countries and regions completed transactions

• A total of 167 merchants generated more than US$15.1 million in sales each. Of these 17 merchants surpassed US$75.4 million in sales, and six merchants went past US$150.9 million in sales

• Top countries selling to China included Japan, the US, Australia, Germany, and South Korea

The 11.11 shopping festival began in 2009 with participation from just 27 merchants as an event for merchants and consumers to raise awareness of the value in online shopping. Last year, nearly 100,000 brands and merchants participated in the global shopping event, with consumers spending US$17.8 billion during the 24-hour period.

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*GMV for the 11.11 Global Shopping Festival is the total value of orders settled through Alipay on Alibaba's China retail marketplaces and AliExpress within a 24-hour period on November 11. It is reported on a real-time basis and includes shipping charges paid (where applicable). Transactions related to international brands, defined as brands created outside of mainland China, and user data are limited to Tmall.
 
All translations of RMB into US$ are made at US$1=RMB6.6282, the central parity rate announced by the People’s Bank of China (PBOC) on November 10, 2017. All GMV, mobile GMV and other figures presented are unaudited and subject to adjustments.