Epson opens formal office in Vietnam

Seiko Epson Corporation and Epson Singapore have established a new sales subsidiary and office in Vietnam. Epson Vietnam Company began operations on April 1, 2018.

Epson had previously sold products in Vietnam through its sales subsidiary in Thailand. The company set up a Vietnam representative office focused on market research in 2010.

"The establishment of the office in Vietnam will strengthen Epson's business and brand in the region. There is much potential for growth in the country, with a GDP forecast of 6.3% in 2017. We look forward to rolling out new Epson products in our four key areas of innovation: inkjet, visual communications, wearables and robotics," said Hideto Nakamura, General Director, Epson Vietnam.

"Vietnam's printer market is currently dominated by laser printers. However, there is extensive scope for growing sales by emphasising the advantages of our high-capacity ink tank printers. Epson Vietnam will play an important role in developing this promising market."

Epson said there is strong demand for Epson products in Vietnam. According to the latest IDC Quarterly Hardcopy Peripherals Tracker Q417 release, Epson's market share for high-capacity ink tank printers in Vietnam in 2017 stood at 53%.

Source: Epson. Epson Vietnam's office-opening ceremony was held on 4 April 2018 at the Hotel Nikko Saigon.