UrbanFox, an omnichannel logistics and channel management solutions brand and a subsidiary of Keppel Logistics, has announced a new rewards programme targeted at more than 12,000 UrbanFox delivery partners in Singapore.
The rewards programme was redesigned based on feedback given by delivery partners, said Joe Choa, MD of UrbanFox. "We are confident that the revised mechanism and newly added perks will help our delivery partners to earn more, and ultimately allow us to better serve our customers in Singapore,” he said.
The new points-based rewards mechanism feeds into a self-determined, commitment-based ranking system for the drivers. It will allow UrbanFox to significantly boost reward offerings to its delivery partners while optimising the company’s delivery network capacity.
UrbanFox’s hybrid model of crowdsourced delivery personnel and fixed-fleet drivers enables it to leverage available delivery resources in population-dense areas and during peak hours, while reducing the time spent per trip.
Aside from attracting and retaining its crowdsourced delivery partners through the new rewards programme UrbanFox wants to promote clustered delivery, improve visibility of its fleet and ultimately close the gap between the demand and supply for last mile delivery.
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