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Tuesday, 12 June 2018

On Robot, OptoForce aim for 250% in SEA growth for 2018

Robotic solutions experts On Robot and OptoForce are aiming to grow 250% in Southeast Asia this year. Headquartered in Denmark, On Robot specialises in electric two-finger grippers, namely RG2 and RG6, for cobots. Hungarian OptoForce provides multi-axis force and torque sensors for most industrial robots, combining silicone and infrared light.

The forecast follows the appointment of Niels Ole Sinkbæk Sørensen as Area Sales Manager, Asia Pacific, based in Kuala Lumpur, Malaysia. Sørensen will oversee business expansion in the region for both companies, and is recruiting and training a local team of technical, sales and marketing talents. Over 15 technology distributors and system integrators in Southeast Asia are being trained on product knowledge and applications. 

“Advances in robotics and automation technology such as collaborative robots (cobots) will change the face of work in Southeast Asia. The technology is transforming industries, increasing productivity and output quality while improving workers' wellbeing by reducing the burden of repetitive and strenuous tasks. Employees are now able to program and operate robots easily with minimal training and technical skills,” he said. 

Industrial robot uptake is accelerating in Asia. From 2010 to 2015 robot numbers rose 70% to 887,400 units*. By 2025, it is estimated that 700,000 cobots will be installed globally.

Sørensen said, “We see increasing robotic solution adoption in Southeast Asia with Singapore, Thailand and Malaysia leading the region in industrial robot density**. This makes the region an important market with huge potential.”

The opportunity is significant in Southeast Asia, where industrial robots are expected to be installed in manufacturing applications. Demand will come from the electronics, automotive and CNC machining industries, the companies said. 

Southeast Asia is a powerhouse for the automotive industry in Asia, for instance. In Q118, the region’s production rose 7.3% to 1.09 billion vehicles, led by Thailand, Indonesia and Malaysia***. The market value for cobots in the global automotive industry was US$23.5 million in 2015 and is projected to reach US$470 million by 2021, at a CAGR of 64.67% between 2015 and 2021.

Electronics is the second largest cobot integrator, accounting for 18% of global demand in 2015****. By 2021, electronics is forecast to invest approximately US$475 million in cobots****. Electronics is the largest export sector in Southeast Asia, comprising 25% of the region’s total exports in goods*****. Top electronics producers include Thailand, Philippines and Malaysia*****. 

“We invest significantly in R&D and have developed technologies that are affordable for SMEs and foster easy automation adoption. Our tools are safe and easily deployed. They can be programmed by workers without any prior knowledge in robotics, making automation well within reach for SMEs in the region,” said Sørensen.

At the Nara Institute of Science and Technology (NAIST)’s Robotics Laboratory in Japan, many research applications require the use of a robot to touch or push objects. Applications include grasping, detecting and recognising textiles, folding clothes, pouring liquid from rigid or deformable containers, drilling holes and weighing objects.

The high overload capabilities and compliance of OptoForce sensors offered NAIST the ideal solution. The sensors are sturdy and able to withstand adverse conditions, allowing students to use them independently.

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