A decade after its launch, an App Annie report reveals that the iOS App Store, with 2 million apps available for download, generates almost twice as much revenue as Google Play.
Coinciding with the Apple Worldwide Developers Conference (WWDC), App Annie, the mobile app data and insights company, has unveiled The Data Behind 10 Years of iOS App Store report. With the App Store set to grow by 80% in 2022 from 2017, this report offers insight into key drivers by geography and industry, new areas of growth, as well as figures of download and generated revenue.
Highlights of the report:
Asia Pacific leads in spend
· APAC accounts for nearly 60% of total consumer spend, and 49% of downloads globally
· China is catching up to the US in all-time consumer spend and downloads. It is now a close second to United States with 39.9 billion downloads (compared to the US’ US$40.1 billion), and US$27.7 billion in revenue
· Japan is at No. 3, with US$25.2 billion in revenue despite only 9.5 billion downloads
· Users in Indonesia, South Korea, Japan, China, India, Australia have more than 100 apps installed on average – as compared to 96 in the US, and 90 in the UK
App Store revenue outshadows Google Play by almost 2x
· Despite making up 30% of worldwide downloads, the App Store accounted for 66% of consumer spend in 2017, dominating Google Play in terms of spend
· Some 2,857 iOS apps make over US$1 million a year
· Revenue growth rose by 52% from 2015 to 2017, outpacing growth of downloads – as user base matures, propensity to spend increases
· By 2022, consumer spend will reach US$75.7 billion
App downloads and usage
· iPhone users in select markets have over 100 apps installed and use over 40 apps each month
· Gaming apps account for 31% of total downloads globally, but 75% of spend, and 77% of 4.5 million apps released globally
· Apps outside of games are appearing at a higher rate
New areas of growth
· The effectiveness of in-app subscription payment methods: In 2017, Top 5 apps in consumer spending were dominated by apps with in-app subscription payment
· The top five apps from 2017, excluding games: Netflix, Tencent Video, Tinder, iQIYI & Pandora Radio
· Worldwide consumer spend in apps excluding games has grown to US$10.6 billion from 2011’s US$1.9 billion
Coinciding with the Apple Worldwide Developers Conference (WWDC), App Annie, the mobile app data and insights company, has unveiled The Data Behind 10 Years of iOS App Store report. With the App Store set to grow by 80% in 2022 from 2017, this report offers insight into key drivers by geography and industry, new areas of growth, as well as figures of download and generated revenue.
Highlights of the report:
Asia Pacific leads in spend
· APAC accounts for nearly 60% of total consumer spend, and 49% of downloads globally
· China is catching up to the US in all-time consumer spend and downloads. It is now a close second to United States with 39.9 billion downloads (compared to the US’ US$40.1 billion), and US$27.7 billion in revenue
· Japan is at No. 3, with US$25.2 billion in revenue despite only 9.5 billion downloads
· Users in Indonesia, South Korea, Japan, China, India, Australia have more than 100 apps installed on average – as compared to 96 in the US, and 90 in the UK
App Store revenue outshadows Google Play by almost 2x
· Despite making up 30% of worldwide downloads, the App Store accounted for 66% of consumer spend in 2017, dominating Google Play in terms of spend
· Some 2,857 iOS apps make over US$1 million a year
· Revenue growth rose by 52% from 2015 to 2017, outpacing growth of downloads – as user base matures, propensity to spend increases
· By 2022, consumer spend will reach US$75.7 billion
App downloads and usage
· iPhone users in select markets have over 100 apps installed and use over 40 apps each month
· Gaming apps account for 31% of total downloads globally, but 75% of spend, and 77% of 4.5 million apps released globally
· Apps outside of games are appearing at a higher rate
New areas of growth
· The effectiveness of in-app subscription payment methods: In 2017, Top 5 apps in consumer spending were dominated by apps with in-app subscription payment
· The top five apps from 2017, excluding games: Netflix, Tencent Video, Tinder, iQIYI & Pandora Radio
· Worldwide consumer spend in apps excluding games has grown to US$10.6 billion from 2011’s US$1.9 billion
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