LG sweeps wide swathe of EISA awards

Source: LG. Composite image of the products which have won
EISA awards.

LG Electronics’ (LG) innovations in AI technology and design have earned recognition from the European Imaging and Sound Association (EISA).

LG’s AI ThinQ-enabled products, including the LG OLED TV, LG SUPER UHD TV and LG XBOOM, were honoured for their competitiveness in categories assessing premium picture quality, artificial intelligence (AI) performance and sound excellence.

The LG OLED TV AI ThinQ (model OLED65E8) was named the EISA PREMIUM OLED TV 2018-2019, marking the 7th consecutive win for the company’s OLED technology.

The TV was praised for its picture quality which is powered by the α (Alpha) 9 processor. The processor drives true-to-life images with rich colours, sharpness and depth for more realism. and its AI functionality. The EISA jury also praised the Dolby Atmos performance and its front-firing speakers,   which produce an immersive audiovisual experience.

The picture-on-glass design was also cited for perfectly blending into any environment. In addition, the LG SUPER UHD TV AI ThinQ (model 65SK9500) was recognised as the EISA ARTIFICIAL INTELLIGENCE TV 2018-2019 for producing the ultimate LCD TV picture through technologies such as Nano Cell Display, Full-Array Local Dimming (FALD) and the α 7 processor. The TV has LG’s AI ThinQ platform and Google Assistant built in.

With LG’s proprietary AI ThinQ, users can control the TV, connect easily to external devices, switch picture mode and search for content. Voice assistant technology embedded in the TV makes use of natural language processing (NLP) techniques to deliver intelligent voice-activated control and connectivity based on LG’s exclusive deep learning technology. Google Assistant further allows LG’s AI TVs to offer a streamlined experience that allows them to manage different tasks, find answers, or control smart home devices.

LG’s SUPER UHD TV offers denser backlighting zones throughout the display and significantly improves black levels and picture dimensions through independent control of LED light zones. This delivers better shadow details and reduces light bleeding for enhanced local contrast, which is particularly important for viewing high dynamic range (HDR) content. With Nano Cell Display, TV viewers can enjoy superb colour accuracy and consistency at wide viewing angles without compromising picture quality.

EISA also named LG’s premium AI speaker, the LG XBOOM AI ThinQ (model WK7), as its EISA ARTIFICIAL INTELLIGENCE LOUDSPEAKER 2018-2019 thanks to outstanding sound quality combined with intelligence. The technical collaboration with Meridian, a British pioneer of high-resolution audio, enables high-fidelity sound, precise vocal definition and accurate bass.

The LG XBOOM AI ThinQ’s High Resolution Audio is compatible with high quality lossless files, allowing it to faithfully recreate sounds originally recorded in the studio. With Google Assistant integrated directly into the device for quick setup, LG XBOOM AI ThinQ easily responds to commands. As a hub, the speaker can control Google Assistant-enabled smart home devices as well as LG home appliances compatible with LG ThinQ.

The winner of the EISA SOUNDBAR 2018-2019 award, model LG SK10Y, is a soundbar with 550W of output and 5.1.2 channel support. It harnesses Dolby Atmos to produce immersive sound from all directions, including the ceiling. With Meridian technology, LG SK10Y envelops listeners in rich, uncompromising sound and delivers extra clarity to speech and music. The LG SK10Y is compatible with high-quality lossless audio files to perfectly recreate sound recorded in the studio and also has a feature that boosts the quality of standard audio files to 24bit/192kHz to enhance subtle details.

This high-resolution soundbar is aesthetically designed to fit under LG premium TVs. It is compatible with other smart devices that support Chromecast and can stream songs or podcasts with the words, “OK Google”.

“LG is proud to be recognised by such renowned industry experts for its commitment to innovation in AI technologies,” said Brian Kwon, President of LG Home Entertainment Company. “LG has been and continues to be a key global player in AI, offering customers a new level of intelligence at home, aligned with our mission to make their lives more convenient through the implementation of forward-thinking technology.”